Email Deliverability
What is DKIM for Email Authentication and How Does it Work?
Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender’s digital signature and what it means for your campaign’s deliverability.
List Hygiene and the Importance of Email Validations
Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.
By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.
How to Grow Your Email List Organically for Better Deliverability
Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.
What is the BIMI Email Specification and Does Your Brand Need It?
Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”
The Perfect Pairing: A White Label Partnership with Email on Acid
We’re the wine to your platform’s steak. Imagine for a moment that you and I are dining at a local steakhouse. We walk into the restaurant, sit down in a booth and flip through the menu, searching for the best steaks our wallets can afford. I order the Filet Mignon and you go for the … Continue reading “The Perfect Pairing: A White Label Partnership with Email on Acid”
Don’t Be Fooled by These 8 Email Marketing Myths
With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.
Deliverability FAQs: How to Land in More Inboxes
Aside from crafting the perfect subject line and an irresistible CTA, an email marketer’s biggest challenge is how to address email deliverability issues. Email client spam filters and blocklists are to email marketers what roller coaster height requirements are to 8-year olds: a royal nuisance. Appeasing spam filters and avoiding blocklists isn’t always an easy-peasy … Continue reading “Deliverability FAQs: How to Land in More Inboxes”
The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale
In our recent email marketing deliverability webinar with Trendline Interactive’s Chief Privacy Officer, Chris Arrendale, he shed some light on what it means to have good deliverability. Watch the Webinar One of the biggest hurdles email marketers face isn’t just motivating an open or making sure every CTA works perfectly. Rather, it’s how to make … Continue reading “The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale”
The Value of an Email Testing Service for Enterprise Brands
This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before deployment. The Purpose of an Email Testing Service Email testing platforms exist so that email … Continue reading “The Value of an Email Testing Service for Enterprise Brands”
5 Ways to Boost Your Brand’s Email Deliverability
In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure … Continue reading “5 Ways to Boost Your Brand’s Email Deliverability”
Is 100% Email Deliverability Possible?
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
How Email Spam Tests Work and What You Can Do to Pass Them
What
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability.
Reducing Send Anxiety Webinar with Email Copilot
Holiday emails are likely the most important-and most anxiety
producing-emails you’ll send all year. What can you do to reduce that
anxiety and know that your email is going to both look good and make it
to the inbox? Join us on October 8 at 1 p.m. EST to find out!
Does Text to Image Ratio Affect Deliverability?
A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!
Read on to see what we discovered!
How does email file size affect deliverability?
One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.
We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the ‘perfect’ weight for your email. Read on to explore our findings.
