Email Campaigns

Preheader Text: How to Use the Email Subject Line’s Secret Weapon

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.

How to Use Email Personalization to Boost Subscriber Engagement

What if your email subscribers loved receiving your emails? Not just tolerated them as the way to learn about an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to hitting unsubscribe)? What if they actually looked forward to seeing your company’s name in their inbox? … Continue reading “How to Use Email Personalization to Boost Subscriber Engagement”

Email Campaign Management: Tackling the Toughest Challenges

Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”

The Story of the Most Ironic Email Marketing Campaign Ever

What makes something ironic? It’s harder to define than you might think — almost as hard as it is for some people to identify spam from a legit email.  As an email marketer, you know spam when you see it, and probably define it as unwanted, unsolicited, unhelpful messages that get sent to a large list of contacts. As for irony, according … Continue reading “The Story of the Most Ironic Email Marketing Campaign Ever”

The Best Black Friday and Cyber Monday Email Campaigns

In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.

Take a look below to get your creative juices flowing this season.