Email Accessibility

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

9 Steps You Must Take to Create an Accessible Email

Email accessibility: Is it something your email marketing team considers when crafting a new campaign or email template? In October 2018, the World Health Organization calculated that approximately 1.3 billion people worldwide live with a visual impairment. That’s a lot of potential email subscribers, if you think about it. There are also countless people facing … Continue reading “9 Steps You Must Take to Create an Accessible Email”

The Future of Email [Facebook Live Recap]

What does the future of email look like? Well, it looks a lot like interactive emails, additional GDPR-like regulations, and perhaps – gasp ­– a world without spam. Email on Acid CEO John Thies recently hopped on Facebook Live to chat about the future of email, including some exciting developments in the industry and his … Continue reading “The Future of Email [Facebook Live Recap]”

The Evolution of Email: Predictions for the Future

By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”

Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]

Email accessibility: It’s not the sexiest email topic to talk about, but it’s certainly one of the most important. Roughly 330 million people worldwide live with a visual impairment, which amounts to more than five percent of the world’s population. Now, think about how many of those people are opening emails every day – are … Continue reading “Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]”

Email Accessibility Best Practices

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

Developing Email Content for Subscribers with ADHD

Learn why it’s important to consider ADHD when developing email and how you can create content that is ADHD-friendly. 

Accessibility in Email Webinar Recap

We recently hosted a webinar all about Accessibility in Email. Watch the recording here.