Email Accessibility
Email Accessibility: A Complete Guide for Marketers, Designers, and Developers
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Why Should I Set My Table Role As ‘Presentation’?
There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”
Splicing Image-Only Emails? There’s a Better Way
A picture is worth a thousand words, and an animated GIF is probably worth even more. In trying to win the bid for your subscriber’s attention, email marketers increasingly turn to image or GIF-heavy email campaigns. We can understand the appeal. These emails may look flawless. Their designs are pristine, and it’s hard to beat … Continue reading “Splicing Image-Only Emails? There’s a Better Way”
How to Choose the Right Colors for Effective Email Marketing
Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading “How to Choose the Right Colors for Effective Email Marketing”
Dark Mode Accessibility in Email: Truth & Coding Tips
Most developers are very familiar with dark mode and its challenges in email. Those of us who stare at code all day appreciate the aesthetic and believe it gives our eyes a bit of a break. However, putting personal preferences aside, there is still a great deal of debate relating to dark mode and email … Continue reading “Dark Mode Accessibility in Email: Truth & Coding Tips”
The ADA at 30: Why Email Accessibility Matters
When the Americans with Disabilities Act (ADA) became law in 1990, it focused on removing physical barriers and improving accessibility to all. You see the results every day – ramps next to stairs, levers instead of doorknobs, hotel rooms with roll-in showers, and lower peepholes. But recent court decisions applied the law to online access, too. Email marketers must understand … Continue reading “The ADA at 30: Why Email Accessibility Matters”
The ROI of Good Email Etiquette
This post was updated on July 15, 2019. It was originally published in September, 2016. Manners matter in email. The evolution of email marketing includes consumer protection laws (such as an unsubscribe button) as well as industry standards of email etiquette. Good email etiquette has three primary traits: Transparent Authentic (not spammy) Accessible When your … Continue reading “The ROI of Good Email Etiquette”
Maximize Your Memorial Day Email Marketing ROI with These Features
As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”
Looking at Email Accessibility Regulations by Industry
In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Regulations by Industry”
Developing Email Content for Subscribers with ADHD
Learn why it’s important to consider ADHD when developing email and how you can create content that is ADHD-friendly.
