5 Emails We’ve Loved in April – The Coronavirus Pivot

I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing  I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”

Good Email Marketing Starts With End-to-End Planning

Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”

Using Pseudo-Elements to Progressively Enhance Your Emails

Pseudo elements often go unused in email development. 

In this post, we’ll break down where they’re supported, how to use them and some fun examples for you to use in your emails.

Media Queries Demystified: CSS Min-Width and Max-Width

Media queries can be used to target certain resolutions or even specific email clients and can replace or work alongside fluid hybrid design. With the latest update to, all modern webmail clients now support media queries (with some caveats). We have seen a resurgence in queries and interest in how to use them, which we’ll … Continue reading “Media Queries Demystified: CSS Min-Width and Max-Width”

600+ Free Email Templates from Email on Acid

Instead of creating a template from the ground up, let us save you hours of precious time with these places to grab your very own email template. Simply download a template and customize it to fit your specific needs.  

Oh and did we mention… They’re free!  

The Importance of Content-Type HTML Character Encoding in Email

In this post we break down how content-type plays such a major role in how your email is displayed and why you should encode your characters. 

Tips for Coding Email Preheaders

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

A How-To Guide on Embedding HTML5 Video in Email

Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.

Two New Clients Come to Email on Acid

We’re delighted to bring you two brand new email clients to Email on Acid; iPhone X and Outlook for iOS. 

Should I be Concerned with Text and Image Ratio in Email?

We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.

Announcing the Email on Acid Dreamweaver Plugin

Check out our latest feature! Enabling you to send your email tests without breaking your email development workflow. 

GDPR: What Email Marketers Need to Know

In this article, we break down exactly what email marketers need to know about the GDPR coming on 23rd May 2018. 

Budgeted Fun: How a Design System Can Facilitate Innovation

Heidi Olsen shares her thoughts on how implementing a design system can save you time, money, and effort when creating your emails. Leaving you more time to innovate. 

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation. 

6 Rules to Follow When A/B Testing Your Email

Every audience is different, period.

One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.

An interview with MJML

We caught up with MJML project leader, Nicolas Garnier, for an interview.

We cover email development, MJML, and the future of email. 

The Basics of Email Design

Have you ever wondered why can’t you use the same fancy design in your email templates as on your website? This post will explain the basics and some limitations of email design. 

Are Chatbots the Death of Email Marketing?

Chatbots are one the fastest growing trends in the marketing world.  

In this post we explain what chatbots are, how they work, and if they’ll be the death of email marketing. 

iOS10 now available for testing

We’ve now released iOS10 testing available in Email on Acid on four different devices. 

7 Reasons Email Marketing Still Works

Katrina Manning, writer of all things digital marketing, shares her thoughts on why email marketing still works.