Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?
Media queries are an effective and reliable way for developers to code responsive email designs. Getting campaigns to display in a way that works across mobile devices with various screen sizes is crucial if you want to deliver an acceptable experience to every subscriber. But this task isn’t always easy… 2023 research from Sinch found … Continue reading “Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?”
Tips for Coding Email Preheaders
Curious about coding preheaders?
Learn how to code hidden preheader text in this handy blog.
Five Reasons Why Simple Email Marketing Wins
Does writing the “perfect” email ever feel daunting? The odds can feel stacked against you, especially since Hubspot’s study shows that readers open less than 24% of all promotional emails. So how do you steer new subscribers to open your email and click through to your landing page? Constant communication isn’t exactly the answer. But … Continue reading “Five Reasons Why Simple Email Marketing Wins”
7 Rules to Follow for Email A/B Testing Done Right
Every audience is different, period.
One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.
10 Best Practices for Email Design: Tips for Developers
Have you ever wondered why can’t you use the same fancy design in your email templates as on your website? This post will explain the basics and some limitations of email design.
How to Use CSS Animations in HTML Email Design
Your team wants the next email campaign you code to stand out from the crowd, and they’ve asked you for an upgrade on simple static images. Now it’s your move on how to implement animated emails. After all, you can choose from so many different options, like animated GIFs or CSS animations. We’ve talked about … Continue reading “How to Use CSS Animations in HTML Email Design”
Supercharge Your Email Campaigns with Images
We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.
Pseudo-Elements: Why You Need Them and How to Use Them
Pseudo elements often go unused in email development.
In this post, we’ll break down where they’re supported, how to use them and some fun examples for you to use in your emails.
Email Encoding: Setting Content-Type and HTML Special Characters
In this post we break down how content-type plays such a major role in how your email is displayed and why you should encode your characters.
How to Embed HTML5 Video in Emails | And Your Other Options
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
5 Emails We’ve Loved in April – The Coronavirus Pivot
I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”
Good Email Marketing Starts With End-to-End Planning
Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”
Announcing the Email on Acid Dreamweaver Plugin
Check out our latest feature! Enabling you to send your email tests without breaking your email development workflow.
GDPR: What Email Marketers Need to Know
In this article, we break down exactly what email marketers need to know about the GDPR coming on 23rd May 2018.
Budgeted Fun: How a Design System Can Facilitate Innovation
Heidi Olsen shares her thoughts on how implementing a design system can save you time, money, and effort when creating your emails. Leaving you more time to innovate.
4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success
Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation.
An interview with MJML
We caught up with MJML project leader, Nicolas Garnier, for an interview.
We cover email development, MJML, and the future of email.
Are Chatbots the Death of Email Marketing?
Chatbots are one the fastest growing trends in the marketing world.
In this post we explain what chatbots are, how they work, and if they’ll be the death of email marketing.
7 Reasons Email Marketing Still Works
Katrina Manning, writer of all things digital marketing, shares her thoughts on why email marketing still works.
Add These Two Innovative Email Layout Techniques to Your Toolbox
In this blog, I’ll be looking at two innovative email layout techniques, their advantages and disadvantages, and how they fare with real content.
Looking at both Mark Robbin’s Table of your Dreams and Rémi Parmentier’s Fab Four Technique.
