email workflow
Email QA Checklist: 7 Steps to Nail the Quality Assurance Process
When it comes to effective email marketing, the question of quality vs quantity is easy to answer. Would you rather send a high-quality email campaign to 1,000 subscribers or an ugly, malfunctioning mess to 10,000 of your contacts? Email quality assurance (QA) is the key to optimizing each campaign so you deliver your best to … Continue reading “Email QA Checklist: 7 Steps to Nail the Quality Assurance Process “
How to Write an Effective Email Marketing Brief [Free Template]
The answer to the question “boxers or briefs?” might tell you something about a person’s choice in undies or perhaps their personality. But what if you asked marketing teams if they use an email marketing brief or not? While that has nothing to do with undergarments, drawers, bloomers, or skivvies – teams that write up … Continue reading “How to Write an Effective Email Marketing Brief [Free Template]”
6 Ways to Improve Your Email Development Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
A Look Inside Our Team’s Email Workflow
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
