email workflow

5 Steps to Improve ROI with a Solid Email QA Process

When it comes to email QA, there are tons of moving pieces to keep track of. Some teams are stacked, while others are a one-person show. Regardless of team size, there’s so much that rides on effective QA, including an email’s ROI. That’s why you need a solid QA process from the start, so mistakes … Continue reading “5 Steps to Improve ROI with a Solid Email QA Process”

Webinar Recap: Tools for Effective Email Collaboration

Every email marketing team, regardless of size, requires an effective collaboration process during email creation, QA and approval. For small teams, this could be as informal as quick verbal feedback. More formal processes could be a drawn out chain of screenshots, email threads and endless amounts of “one more tweak” communications from a horde of … Continue reading “Webinar Recap: Tools for Effective Email Collaboration”

6 Ways to Improve Your Email Development Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”