email user experience

What’s the Role of Email in the Customer Experience?

What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading “What’s the Role of Email in the Customer Experience?”

Dark Mode vs. Light Mode: What’s a Better User Experience?

Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”

Do You Really Need a “View This Email in Your Browser” Link?

In a perfect world, every email you brainstorm, design, and code would display just as you imagined in every inbox. Unfortunately, the world is far from perfect. That’s why many email marketers add a “view in browser” link to their campaigns.  You’ve probably noticed that some emails include this link, while others don’t. So is … Continue reading “Do You Really Need a “View This Email in Your Browser” Link?”

Tips for Email UX and Design Best Practices

I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading “Tips for Email UX and Design Best Practices”