Email Testing

Email Marketing Tactics: What are Your 2021 Priorities?

What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading “Email Marketing Tactics: What are Your 2021 Priorities?”

5 Habits of Highly Successful Email Marketers

Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading “5 Habits of Highly Successful Email Marketers”

It’s Our Time to Give Back

These are unprecedented times, something we have not seen in our generation. COVID-19 is impacting everyone from our loved ones and businesses, to the first responders who are bravely helping to fight this pandemic.   Our thoughts are with those that have been impacted by this outbreak, especially those that are sick. We wish them a speedy recovery.  As the situation continues to affect the world around us, I wanted to provide an update on how Email … Continue reading “It’s Our Time to Give Back”

The Difference Between Screen Captures in Live vs. Emulated Email Testing

To date, there are two different methods for generating a preview of an HTML email in the most popular email clients. Each solution comes with its own set of challenges and limitations. In this article, we’ll watch as the Tortoise and the Hare battle it out to see which strategy wins the race.

The Value of an Email Testing Service for Enterprise Brands

This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before deployment. The Purpose of an Email Testing Service Email testing platforms exist so that email … Continue reading “The Value of an Email Testing Service for Enterprise Brands”

The ROI of Good Email Etiquette

This post was updated on July 15, 2019. It was originally published in September, 2016. Manners matter in email. The evolution of email marketing includes consumer protection laws (such as an unsubscribe button) as well as industry standards of email etiquette. Good email etiquette has three primary traits: Transparent Authentic (not spammy) Accessible When your … Continue reading “The ROI of Good Email Etiquette”

The Cost of Not Testing an Email

Email testing isn’t cheap. In fact, we’ve talked before about why email preview software can be so pricey. As email marketing teams consider new services to add to their toolkit, it’s important to think about which platforms are worth your investment. In this post, we’ll break down the value of email testing services, including the … Continue reading “The Cost of Not Testing an Email”

Which Email Professionals Should Purchase an Email on Acid Subscription?

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”

How to Use Email on Acid with Your Email Service Provider (ESP)

Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading “How to Use Email on Acid with Your Email Service Provider (ESP)”

Top Email Testing Tools to Preview Your Email

Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”

A Day in the Life: Gangsta Rap and Email Design

A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”

Getting Started: Using Your Email Test Results

Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.