If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”
A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”
Email marketers know that email testing can be a crucial part of brand reputation, but did you know email testing is also an important factor in email deliverability? The experts at Inbox Pros know this all too well. “We needed a system that would help us review how [clients’] emails were rendering, so we could … Continue reading “How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI”
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
OK, you get it. Email testing is important. It can save you time, money and loads of headaches. After all, a broken email is an unengaged email, and unengaged emails hurt your bottom line by affecting your brand reputation, deliverability and ultimately, your sales numbers. But how often are you testing your emails? Do you … Continue reading “Unlimited Email Testing: What Should You Look for in an Email Testing Service?”
When we talk about the advantages of email testing, we often focus on the benefits for email marketers and developers; sending a broken email can negatively affect a campaign’s performance, brand reputation and ROI. But email testing plays another important role in reputation – server reputation. “As an email service provider (ESP), your server reputation … Continue reading “How White-Labeled Email Testing Services Can Improve Server Reputation”
Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.