Email Testing
Email Testing: The Risks, Costs, and Benefits Explained
Your company already uses lots of different marketing technology. What’s the point of email testing? Do you really need to spend more money on another subscription for another piece of software? It’s likely you already realize how email supports the customer experience and has perhaps the best return on investment (ROI) of any marketing channel. … Continue reading “Email Testing: The Risks, Costs, and Benefits Explained”
How to Create Your Own Email Marketing Templates
For those tasked with designing and coding email marketing templates without prior experience, the challenge can seem daunting. In today’s digital landscape where email remains a crucial tool for customer engagement, mastering this skill is essential for the efficient creation of email communication. This article aims to provide practical guidance and insights to individuals new … Continue reading “How to Create Your Own Email Marketing Templates”
How to Lose a Subscriber in 10 Days
True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”
Email Rendering and Deliverability: How to See the Future in the Inbox
Email deliverability is a nuanced topic. There are a lot of layers around optimizing emails so that they reach the inbox. For one thing, you need the right email infrastructure to get messages delivered from one server to another. You need to think about email authentication protocols that verify you as the sender. You’ve got … Continue reading “Email Rendering and Deliverability: How to See the Future in the Inbox”
Bringing You Apple Mail Previews on the Newest iPhones
Apple unleashed the new iPhone 15 back in September. Do you know how your emails are rendering on these mobile devices? The only way to know for sure is to test and preview every campaign before you hit send. That’s why the team at Sinch Email on Acid is excited to announce the release of … Continue reading “Bringing You Apple Mail Previews on the Newest iPhones “
Put Your Best Emails Forward – Start Testing on New Clients and Devices
People on your email list are updating their phones, software, and mobile operating systems all the time. The only way to be 100% confident your messages render and function as expected is to test before you send. That also means it’s extremely important to preview email campaigns on the newest and most popular clients and … Continue reading “Put Your Best Emails Forward – Start Testing on New Clients and Devices”
Looking for an Email Renderer? Here’s What You Need to Know
As human beings, we all see the world differently, right? The way you interpret a story, a song, or a painting will be different from your friend’s interpretation. While email clients are far from human – they are a little bit like that too. Gmail, Outlook, Apple Mail, AOL, and Yahoo Mail – they all … Continue reading “Looking for an Email Renderer? Here’s What You Need to Know”
Six Code Generators to Help You Build HTML Emails Faster
Not everyone is blessed with the skill of coding. The typical digital marketer may have limited knowledge of HTML and CSS, not mention the differences between web and email development. So, what happens to non-developers when you need to touch the code in an HTML email and looking at it makes your eyes cross? Code generators … Continue reading “Six Code Generators to Help You Build HTML Emails Faster”
Two Types of Email Optimization Testing that Improve Performance
Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have … Continue reading “Two Types of Email Optimization Testing that Improve Performance”
Using an Email Preview Tool: Why Email Client Testing Matters
Ever wish you could see into the future of your email marketing campaigns? What if you had some sort of “Spidey-sense” that helped you catch problems with emails before they ended up in inboxes? That’s what an email preview tool can do for you. Picture this… You’ve dedicated days, weeks, and maybe even months to … Continue reading “Using an Email Preview Tool: Why Email Client Testing Matters”
New Mobile Email Previews: Start Testing with the Latest from Android and iOS
We all know how important the mobile experience is in email marketing. You don’t need us to show you another statistic. All you need to do is look at your own analytics to see how often your campaigns are being opened on mobile devices. Not only do you have to worry about mobile responsiveness, but … Continue reading “New Mobile Email Previews: Start Testing with the Latest from Android and iOS”
7 Rules to Follow for Email A/B Testing Done Right
Every audience is different, period.
One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.
Oops: Seven Tips for Writing an Apology Email
Oops, you did it again. You played with their hearts, got lost in the game. You didn’t mean to, of course, but you made a mistake, and now it’s in the inboxes of thousands of subscribers. Don’t worry. An apology email isn’t the end of the world. In this article, we’ll help you face the … Continue reading “Oops: Seven Tips for Writing an Apology Email”
How to Write an Effective Email Marketing Brief [Free Template]
The answer to the question “boxers or briefs?” might tell you something about a person’s choice in undies or perhaps their personality. But what if you asked marketing teams if they use an email marketing brief or not? While that has nothing to do with undergarments, drawers, bloomers, or skivvies – teams that write up … Continue reading “How to Write an Effective Email Marketing Brief [Free Template]”
What if Email Clients Were High School Stereotypes?
Every job has its challenges, including email marketing careers. But can you imagine being the high school teacher in charge of the students in detention? When you’re developing an email and trying to get a template or a new campaign to “behave” (AKA render correctly in all email clients), it can sometimes feel like you’re … Continue reading “What if Email Clients Were High School Stereotypes?”
How to Make Bulletproof Email Buttons and Backgrounds
Bulletproof: it’s not just for coffee and flak jackets. If you’ve been in the email development field for a while, you’ve probably heard the term “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a “bulletproof button” or a “bulletproof background.” But what makes an email element bulletproof? … Continue reading “How to Make Bulletproof Email Buttons and Backgrounds”
How to Conduct an Accessibility Audit for Email Marketing
Could an accessibility audit help make your email marketing more inclusive and engaging? Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are realizing just how important it is to follow email accessibility best practices. Research from Pathwire (a Sinch Company) in the report Accessibility … Continue reading “How to Conduct an Accessibility Audit for Email Marketing”
How to Audit and Test Your Email Templates
When’s the last time you took a look at your email templates? If you’re like most email marketers, it’s maybe been a while. It can be so tempting to “set and forget” something like your email templates. After all, the whole point of creating them is to make the email sending process more streamlined. But … Continue reading “How to Audit and Test Your Email Templates”
Remote Work Tools: What’s Best for Email Marketing Teams?
Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading “Remote Work Tools: What’s Best for Email Marketing Teams?”
5 Email Marketing Initiatives to Invest in Throughout 2021
The New Year is an ideal time to try out exciting ideas and launch new email marketing initiatives. Of course, it takes money to pull that off, and getting approval may be harder than you’d expect. We’ve gathered advice from seven different email industry veterans in our eBook, Maximizing Your Email Marketing Budget. Plus, Email … Continue reading “5 Email Marketing Initiatives to Invest in Throughout 2021”
