email testing platform

The Difference Between Screen Captures in Live vs. Emulated Email Testing

To date, there are two different methods for generating a preview of an HTML email in the most popular email clients. Each solution comes with its own set of challenges and limitations. In this article, we’ll watch as the Tortoise and the Hare battle it out to see which strategy wins the race.

The Value of an Email Testing Service for Enterprise Brands

This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before deployment. The Purpose of an Email Testing Service Email testing platforms exist so that email … Continue reading “The Value of an Email Testing Service for Enterprise Brands”

The ROI of Good Email Etiquette

This post was updated on July 15, 2019. It was originally published in September, 2016. Manners matter in email. The evolution of email marketing includes consumer protection laws (such as an unsubscribe button) as well as industry standards of email etiquette. Good email etiquette has three primary traits: Transparent Authentic (not spammy) Accessible When your … Continue reading “The ROI of Good Email Etiquette”