Email templates

7 Tips for Working With Pre-designed Email Templates

Email templates. They’re a lifesaver for email marketing campaigns, right? They can save you loads of time while keeping your branding familiar and consistent. But, as many of us have learned along the way, email templates aren’t foolproof. Many things can throw off a once-beautiful template – new images or GIFs, interactive elements, content flow, … Continue reading “7 Tips for Working With Pre-designed Email Templates”

How to Use Placeholder Text and Images in Email Design

A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading “How to Use Placeholder Text and Images in Email Design”

How to Build Engaging and Effective Internal Emails

While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading “How to Build Engaging and Effective Internal Emails”

How to Start Building an Effective Email Design System

A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading “How to Start Building an Effective Email Design System”

The Best Email Development Tools for Fast and Flexible Coding

In the sometimes perplexing and confusing world of email marketing, the email developer is like a hero with superpowers who swoops in to save the day.  But of course, Batman has a utility belt and a Batcave full of stuff while Ironman’s got an endless supply of technology at his disposal. The right email development … Continue reading “The Best Email Development Tools for Fast and Flexible Coding”

How to Audit and Test Your Email Templates

When’s the last time you took a look at your email templates? If you’re like most email marketers, it’s maybe been a while. It can be so tempting to “set and forget” something like your email templates. After all, the whole point of creating them is to make the email sending process more streamlined. But … Continue reading “How to Audit and Test Your Email Templates”

600+ Free Email Templates to Freshen Up Your Campaigns

Note: We’ve updated this resource of free email templates for 2021! Before you walk into a job interview, you probably plan your outfit carefully. It’s the very first thing your potential employer will see, so it’s crucial to make a good first impression. You may want to wear something that says “trustworthy and professional, but … Continue reading “600+ Free Email Templates to Freshen Up Your Campaigns”

How to Conduct an Email Marketing Audit

Whether it’s a new year, a new fiscal year, or you’re starting a new job, doing an email marketing audit of your existing campaigns and database is a smart way to begin. These audit numbers can help you establish a baseline for improvement, as well as bragging rights. You can begin an audit in many … Continue reading “How to Conduct an Email Marketing Audit”

Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding

There’s a lot to keep up with when it comes to good email design, especially in terms of accessibility. The need to have an eye-catching design is always a challenge for email marketers in order to get subscribers to start scrolling. Luckily, you can make this process easier on yourself by using an email design … Continue reading “Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding”