email QA

What Email Testing Tools Do You Really Need in 2024? 

If you put your email program to the test, would it make the grade? The answer may depend on what types of email testing tools you use. We’ve previously explained how there are two types of email optimization testing. Turns out, we may have undercounted. From signup to inbox placement and everything that happens in … Continue reading “What Email Testing Tools Do You Really Need in 2024? “

Email QA Checklist: 7 Steps to Nail the Quality Assurance Process 

When it comes to effective email marketing, the question of quality vs quantity is easy to answer. Would you rather send a high-quality email campaign to 1,000 subscribers or an ugly, malfunctioning mess to 10,000 of your contacts? Email quality assurance (QA) is the key to optimizing each campaign so you deliver your best to … Continue reading “Email QA Checklist: 7 Steps to Nail the Quality Assurance Process “

Use an Email Marketing Checklist: The Secret to a Successful Campaign

Even the best of us make mistakes sometimes. But our ultimate pre-deployment email checklist was designed to help you eliminate the mistakes in your email production process to ensure a flawless campaign every time you set a send.

Email Campaign Management: Tackling the Toughest Challenges

Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”

Pre-Send Email Checklists: What’s the Best Way to QA?

In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs.  That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”

Save Time and Your Reputation with Our New Email Spell Check

Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”

What Is an Acceptable Email Download Speed?

We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”

Do Your Email Links Have Too Many Redirects?

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”

Which Email Professionals Should Purchase an Email on Acid Subscription?

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”