email QA process

Email QA Checklist: 7 Steps to Nail the Quality Assurance Process 

When it comes to effective email marketing, the question of quality vs quantity is easy to answer. Would you rather send a high-quality email campaign to 1,000 subscribers or an ugly, malfunctioning mess to 10,000 of your contacts? Email quality assurance (QA) is the key to optimizing each campaign so you deliver your best to … Continue reading “Email QA Checklist: 7 Steps to Nail the Quality Assurance Process “

Email Rendering and Deliverability: How to See the Future in the Inbox

Email deliverability is a nuanced topic. There are a lot of layers around optimizing emails so that they reach the inbox. For one thing, you need the right email infrastructure to get messages delivered from one server to another. You need to think about email authentication protocols that verify you as the sender. You’ve got … Continue reading “Email Rendering and Deliverability: How to See the Future in the Inbox”

DIY Email Marketing: 6 Tips for One-Person Teams

Are you flying solo when it comes to running the email show? Come on now… DIY email marketing can’t be that hard, right? Sending email seems simple. All day long, we fire off personal and work emails. But as any email marketer knows, there’s about a thousand items on your checklist, from timing campaigns correctly … Continue reading “DIY Email Marketing: 6 Tips for One-Person Teams”