email QA process

Sending Quality Emails as a One Person Email Team

There are a lot of nuances to creating a good email. Even more when you consider technical limitations, accessibility, brand guidelines, and the limitations of ESPs (email service providers). This can be a lot to remember—to implement and check each email before it goes out the door. This is doubly true if you are a … Continue reading “Sending Quality Emails as a One Person Email Team”

5 Steps to Improve ROI with a Solid Email QA Process

When it comes to email QA, there are tons of moving pieces to keep track of. Some teams are stacked, while others are a one-person show. Regardless of team size, there’s so much that rides on effective QA, including an email’s ROI. That’s why you need a solid QA process from the start, so mistakes … Continue reading “5 Steps to Improve ROI with a Solid Email QA Process”