email preheader

How to Use Emojis and Special Characters in Your Subject Line or Preheader Text

Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading “How to Use Emojis and Special Characters in Your Subject Line or Preheader Text”

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”

5 Ways to Engage Your Email Subscribers from the Start

As email marketers, we understand that our messages are not always the apple of a subscriber’s eye. There’s a lot of competition out there. A lot. In fact, Radicati estimates that by the end of 2019, more than 246 billion emails will be sent every day – roughly 129 million business emails and 117 billion … Continue reading “5 Ways to Engage Your Email Subscribers from the Start”