email newsletters
Thought Leadership Marketing Strategy: Nurturing Leads with Email
Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that … Continue reading “Thought Leadership Marketing Strategy: Nurturing Leads with Email”
Tips for Email UX and Design Best Practices
I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading “Tips for Email UX and Design Best Practices”
How to Build Engaging and Effective Internal Emails
While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading “How to Build Engaging and Effective Internal Emails”
Five Effective B2B Email Marketing Techniques & Examples
We’ve seen plenty of great email marketing ideas from business-to-consumer (B2C) companies to inspire your next campaign. But what about business-to-business (B2B) email marketing ideas? B2B emails don’t have to be boring! If you’re looking to create some stand-out email marketing content as a B2B email marketer, you’ve come to the right place. In this … Continue reading “Five Effective B2B Email Marketing Techniques & Examples”
Email and B2C Content Marketing: How to Maximize Your Strategy
Email and B2C content marketing go together like peanut butter and jelly. They’re better together. Unfortunately, the two teams that are creating content and sending emails don’t always take the time to collaborate and communicate. That could mean missed opportunities for both email marketers and content marketers. Worse yet, it could mean the two teams … Continue reading “Email and B2C Content Marketing: How to Maximize Your Strategy”
Paid Newsletters: Should You Monetize Your Emails?
Email marketing helps generate revenue. No doubt about it. But what if email could be a revenue stream and not just a sales and marketing channel? Paid newsletters have been a growing trend in the past few years. For the most part, however, it’s a strategy that journalists, influential bloggers, and other content creators use … Continue reading “Paid Newsletters: Should You Monetize Your Emails?”
Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer
Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”
6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign
This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”
10 Email Newsletter Mistakes Marketers Should Avoid
Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”
