Email Marketing

How to Take Your Automated Emails to the Next Level

I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time savers; you can … Continue reading “How to Take Your Automated Emails to the Next Level”

Email Marketing Inspiration: September 2018

Don’t you love a good subject line? We sure do. This month’s email marketing inspiration roundup is brought to you by fantastic subject lines. We had so many land in our inbox this month – it fills us with the email warm and fuzzies. Let us know what you think of these emails or share … Continue reading “Email Marketing Inspiration: September 2018”

The Cost of Not Testing an Email

Email testing isn’t cheap. In fact, we’ve talked before about why email preview software can be so pricey. As email marketing teams consider new services to add to their toolkit, it’s important to think about which platforms are worth your investment. In this post, we’ll break down the value of email testing services, including the … Continue reading “The Cost of Not Testing an Email”

How Email QA Has Helped an Email Agency Grow its Business

Any email marketer will tell you that as an agency grows, there’s more demand to produce a flawless product. Growth usually translates to bigger clients, and bigger clients mean increased visibility and more pressure to maintain your agency’s reputation. This is precisely what has happened with MailNinja, a U.K.-based email agency. “We’ve grown in size … Continue reading “How Email QA Has Helped an Email Agency Grow its Business”

GIFs and Outlook: What Can We Do?

This post was updated on February 8, 2019 with information about GIF capabilities in Outlook. Read more. So, you want to use a GIF in your next email marketing campaign? Nice! GIFs are an easy way of adding something fun to your campaigns. You know your target audience, you have your email developed, and now you … Continue reading “GIFs and Outlook: What Can We Do?”

Which Email Professionals Should Purchase an Email on Acid Subscription?

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”

Email Marketing Inspiration: August 2018

Ah, the sunny days of summer are starting to wind down and with them, summer email marketing campaigns. Who’s ready for autumn? Last month, we saw plenty of emails that were saying goodbye to the season and getting us excited for changing trees and snowy mountains. Others, though, were clinging on to the sunshine and … Continue reading “Email Marketing Inspiration: August 2018”

6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign

This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”

How to Make Your Emails Bulletproof

If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”

A Day in the Life: Gangsta Rap and Email Design

A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”

Email Marketing Inspiration: July 2018

Was anyone else’s inbox overloaded with “Christmas in July” emails last month? It felt like every retail email campaign hopped on that bandwagon. With that in mind, we wanted to give props to a few emails that didn’t focus on that odd, summertime holiday. We’ve compiled them here for our latest installment of email marketing … Continue reading “Email Marketing Inspiration: July 2018”

How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI

Email marketers know that email testing can be a crucial part of brand reputation, but did you know email testing is also an important factor in email deliverability? The experts at Inbox Pros know this all too well. “We needed a system that would help us review how [clients’] emails were rendering, so we could … Continue reading “How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI”

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”

Email Marketing Inspiration: June 2018

What did your June 2018 inbox look like? Ours was filled with email marketing campaigns about Father’s Day, summertime specials, and of course, World Cup madness. We’ve gathered some of our favorite emails from last month and compiled them here for a bit of email marketing inspiration. Let us know what you think of these … Continue reading “Email Marketing Inspiration: June 2018”

How to Grow and Maintain Your Email List [Twitter Chat Recap]

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”

Email Marketing Inspiration: May 2018

May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed). With the busy month behind us and a hectic summer … Continue reading “Email Marketing Inspiration: May 2018”

10 Email Newsletter Mistakes Marketers Should Avoid

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”

What Makes an Award-Winning Email Design?

Earlier this year, more than 200 entrants competed in The Best Email Design Hunt 2017, a contest organized by EmailMonks and sponsored by Email on Acid. With the winner crowned and celebrations over, we sat down with Sarah Magnone, graphic designer and member of the winning email team from Tough Mudder, to talk email inspiration, … Continue reading “What Makes an Award-Winning Email Design?”

GDPR Resources for Email Marketers

Find all the information you need about the General Data Protection Regulation (GDPR) and how you can prepare for the rollout on May 25, 2018.

What’s New with Gmail and What Does the Future Hold?

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.