Email Marketing
Do Your Email Links Have Too Many Redirects?
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”
How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]
Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”
Important Email Image Checks – Will Your Design Explode in Outlook?
Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”
Is 100% Email Deliverability Possible?
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
How to Use Augmented Reality Features in Email
Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading “How to Use Augmented Reality Features in Email”
The Best Black Friday and Cyber Monday Email Campaigns
In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.
Take a look below to get your creative juices flowing this season.
How to Take Your Automated Emails to the Next Level
I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time savers; you can … Continue reading “How to Take Your Automated Emails to the Next Level”
Which Email Professionals Should Purchase an Email on Acid Subscription?
Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”
6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign
This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”
A Day in the Life: Gangsta Rap and Email Design
A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”
A Look Inside Our Team’s Email Workflow
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
How to Grow and Maintain Your Email List [Twitter Chat Recap]
The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”
10 Email Newsletter Mistakes Marketers Should Avoid
Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”
What’s New with Gmail and What Does the Future Hold?
Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.
Free MailChimp Template for Your Summer Email Campaigns
Download this free MailChimp template that you can use in your summertime email campaigns.
A Few of Our Favorite Free Email Tools
The
Email on Acid team dishes about their favorite free email tools and resources.
Developing Email Content for Subscribers with ADHD
Learn why it’s important to consider ADHD when developing email and how you can create content that is ADHD-friendly.
