Email Marketing
Collaborate More Efficiently With Email on Acid
For over 10 years, Email on Acid has been working to improve your emails. From content checks and deliverability, to email rendering, we love adding additional value to our platform while making your job easier—and your process smoother. That’s why we’re excited to announce our newest release of email collaboration tools and functionality! Our platform gives you … Continue reading “Collaborate More Efficiently With Email on Acid”
Auditing Your Email Design System
Design systems are a helpful tool in the email development workflow. They save time by having a starting point for components that are used when building an email. If you do not already have a design system, knowing where to start and how to make one, can be overwhelming. This post will walk through the … Continue reading “Auditing Your Email Design System”
5 Emails We’ve Loved in April – The Coronavirus Pivot
I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”
Good Email Marketing Starts With End-to-End Planning
Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”
Email Marketing Examples in the Time of COVID-19
The Good, the Bad, and the Unsubscribes The last few weeks have been intense. Many of us have taken to our homes, figuring out how to work (and live) remotely. The news is bad…and painful…and scary. Our friends and family are constantly in our thoughts, as are our fellow humans around the world who are … Continue reading “Email Marketing Examples in the Time of COVID-19”
Sensitivity in Email Marketing During a Global Crisis
The world is in a collective state of crisis right now with coronavirus (COVID-19). During a pandemic that impacts literally every single person in the world, the role of marketers has shifted. What is the best approach to email marketing during this difficult time? Should you send emails about COVID-19? Should you pause all your … Continue reading “Sensitivity in Email Marketing During a Global Crisis”
The Wonderful Women of Email
Check out a few women of email who have been very active in the email marketing community and helped shape what it is today.
Drive Last Minute Email List Subscribes With Instagram
Let’s say you’re having a big sale, and you’d like to get some new subscribers – fast. There are lots of ways to go about building an email list. And we’ve chatted before about using social media as a great way to build your email list. Today let’s hone-in on how to grow your email … Continue reading “Drive Last Minute Email List Subscribes With Instagram”
7 Killer Tactics to Grow your Email List through Social Media
Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.
Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!
Maximize Your Memorial Day Email Marketing ROI with These Features
As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
What Is a Plain Text Email and When Should I Use One?
This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”
6 Ways to Improve Your Email Development Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
Save Time and Your Reputation with Our New Email Spell Check
Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”
Looking at Email Accessibility Regulations by Industry
In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Regulations by Industry”
How Access to Real-Time Subscriber Data Affects Email Design
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
What Is an Acceptable Email Download Speed?
We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
5 Tips for Writing Alt Text in Email
One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”
Email Marketing Inspiration: December 2018
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
Email in 2019: Experts Share Predictions for the Next Year in Email
Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”
