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We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”
If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use … Continue reading “5 New Ways to Use Interactive Email Elements”
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”
Curious about coding preheaders?
Learn how to code hidden preheader text in this handy blog.
When designing an email or an email template, how often do you consider the colors you’re using? If it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. But, more often than not, you probably stick to a brand color palate to keep your messages consistent. Although … Continue reading “Why Email Colors Matter”
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”
We’ve seen plenty of great email marketing ideas from B2C companies to inspire your next campaign. But what about B2B email marketing ideas? Even though B2B email marketing involves marketing to other businesses, it’s still important to put a human touch to all your email marketing campaigns. B2B audiences are also human, after all! In … Continue reading “5 B2B Email Marketing Techniques that Can Boost Engagement and Conversions”
Email is a crucial piece to the digital marketing puzzle. For growth marketing platforms like Iterable, this means email tools need to be robust and easy to use. These resources ultimately help users send better messages and improve their digital marketing ROI. But most marketing platforms can’t produce every tool their customers need. In some … Continue reading “The Benefits of a True White Label Email Preview Integration”
When we started pulling together our favorite emails from November, we realized an interesting trend: Most of our favorites were not related to Black Friday or Cyber Monday. I think, like many email marketers and consumers, we were a bit tired of all the holiday hullaballoo. As this study from Omnisend points out, Black Friday … Continue reading “Our Favorite Emails from November 2018”
As email marketers, we understand that our messages are not always the apple of a subscriber’s eye. There’s a lot of competition out there. A lot. In fact, Radicati estimates that by the end of 2019, more than 246 billion emails will be sent every day – roughly 129 million business emails and 117 billion … Continue reading “5 Ways to Engage Your Email Subscribers from the Start”
Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”
Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like on a recent … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”
By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”
Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.