Email Marketing

How to Grow and Maintain Your Email List [Twitter Chat Recap]

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”

Email Marketing Inspiration: May 2018

May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed). With the busy month behind us and a hectic summer … Continue reading “Email Marketing Inspiration: May 2018”

10 Email Newsletter Mistakes Marketers Should Avoid

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”

What Makes an Award-Winning Email Design?

Earlier this year, more than 200 entrants competed in The Best Email Design Hunt 2017, a contest organized by EmailMonks and sponsored by Email on Acid. With the winner crowned and celebrations over, we sat down with Sarah Magnone, graphic designer and member of the winning email team from Tough Mudder, to talk email inspiration, … Continue reading “What Makes an Award-Winning Email Design?”

GDPR Resources for Email Marketers

Find all the information you need about the General Data Protection Regulation (GDPR) and how you can prepare for the rollout on May 25, 2018.

What’s New with Gmail and What Does the Future Hold?

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.

Email Development Best Practices

Save time and send better emails with these best practices for email development and design.

Free MailChimp Template for Your Summer Email Campaigns

Download this free MailChimp template that you can use in your summertime email campaigns.

What Is a Plain Text Email and When Should I Use One?

When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful. But there’s another world of email out there. … Continue reading “What Is a Plain Text Email and When Should I Use One?”

A Few of Our Favorite Free Email Tools

The
Email on Acid team dishes about their favorite free email tools and resources. 

Developing Email Content for Subscribers with ADHD

Learn why it’s important to consider ADHD when developing email and how you can create content that is ADHD-friendly. 

What Is Email Engagement and How Do I Measure It?

Learn which metrics you should use to measure your email campaign’s success. 

We Now Support Embedded Images

We are excited to announce that we now support embedded images in our email testing suite! Preview how your image-blocking workaround is displaying in every email client and device before you send.

Open Rate Optimization: Always Be Testing!

We’ve reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.