Email Marketing

Driving Email Engagement: A Complete Guide for Email Marketers

Learn which metrics you should use to measure your email campaign’s success. 

Let it Snow: How to Use CSS Animations in Holiday Emails

The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading “Let it Snow: How to Use CSS Animations in Holiday Emails”

Double-Check Your Black Friday Email Strategy for 2023

It’s right around the corner… Black Friday, Cyber Monday, and the onslaught deals for the rest of the holiday shopping season are about to land in email inboxes. Marketing teams have been busy planning, writing, designing, and reviewing campaigns, hoping their brand stands out. Now, it’s almost the moment of truth. There’s a lot riding … Continue reading “Double-Check Your Black Friday Email Strategy for 2023”

Preheader Text: How to Use the Email Subject Line’s Secret Weapon

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.

HTML Email Development Best Practices: Rules to Code By

Save time and send better emails with these best practices for email development and design.

Funny Email Examples that Prove Humor is a Winning Marketing Tactic

Here’s a silly marketing joke for you: Q: What is a pirate’s favorite marketing tactic? A: A webinAAARRRR! (Go ahead, Slack it to your events manager. We’ll wait.) Funny emails can be risky because humor doesn’t always translate the way the writer intends. If you send that joke out to your email list, and you … Continue reading “Funny Email Examples that Prove Humor is a Winning Marketing Tactic”

DIY Email Marketing: 6 Tips for One-Person Teams

Are you flying solo when it comes to running the email show? Come on now… DIY email marketing can’t be that hard, right? Sending email seems simple. All day long, we fire off personal and work emails. But as any email marketer knows, there’s about a thousand items on your checklist, from timing campaigns correctly … Continue reading “DIY Email Marketing: 6 Tips for One-Person Teams”

How to Use Email Personalization to Boost Subscriber Engagement

What if your email subscribers loved receiving your emails? Not just tolerated them as the way to learn about an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to hitting unsubscribe)? What if they actually looked forward to seeing your company’s name in their inbox? … Continue reading “How to Use Email Personalization to Boost Subscriber Engagement”

7 Tips for Working With Pre-designed Email Templates

Email templates. They’re a lifesaver for email marketing campaigns, right? They can save you loads of time while keeping your branding familiar and consistent. But, as many of us have learned along the way, email templates aren’t foolproof. Many things can throw off a once-beautiful template – new images or GIFs, interactive elements, content flow, … Continue reading “7 Tips for Working With Pre-designed Email Templates”

Tips for Coding Email Preheaders

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

New Ideas for Using Animated GIFs in Email

Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading “New Ideas for Using Animated GIFs in Email”

The Best GDPR Resources for Email and Digital Marketers

Find all the information you need about the General Data Protection Regulation (GDPR) and how you can prepare for the rollout on May 25, 2018.

Five Effective B2B Email Marketing Techniques & Examples

We’ve seen plenty of great email marketing ideas from business-to-consumer (B2C) companies to inspire your next campaign. But what about business-to-business (B2B) email marketing ideas? B2B emails don’t have to be boring! If you’re looking to create some stand-out email marketing content as a B2B email marketer, you’ve come to the right place. In this … Continue reading “Five Effective B2B Email Marketing Techniques & Examples”

How to Use GIFs and GIF Fallbacks for Outlook Emails

Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support … Continue reading “How to Use GIFs and GIF Fallbacks for Outlook Emails”

How to Make Bulletproof Email Buttons and Backgrounds

Bulletproof: it’s not just for coffee and flak jackets. If you’ve been in the email development field for a while, you’ve probably heard the term “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a “bulletproof button” or a “bulletproof background.” But what makes an email element bulletproof? … Continue reading “How to Make Bulletproof Email Buttons and Backgrounds”

GIFs in Email Marketing: 6 Brands with Great Ideas

The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.

What Is an Email Marketing Audit?

The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading “What Is an Email Marketing Audit?”

How to Use Media Queries in HTML Emails

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them. 

Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!

Interactive Emails: 5 Exciting Ideas and Examples to Try

It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading “Interactive Emails: 5 Exciting Ideas and Examples to Try”