Email Marketing

How to Optimize Your Emails for Black Friday and Cyber Monday

Does hearing the words Black Friday or Cyber Monday send a shiver down your spine? This season can be stressful for email marketers. The stakes can be high. Are you ready to send higher volumes of emails while avoiding the spam folder? Will your designs and subject lines stand out in the inbox?  There’s a … Continue reading “How to Optimize Your Emails for Black Friday and Cyber Monday”

7 Killer Tactics to Grow your Email List through Social Media

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

How to Craft a Killer Welcome Email Series

Welcome emails have, on average, four times the open rate and five times the click rate of other mailings. Improving yours can have a big impact on your bottom line.

Read on to find out how you can craft a killer welcome email.

Twitter Chat Recap: Get Your Email Marketing Ready for Promotional Season

Summertime is awesome for a lot of reasons, and from Memorial Day to Labor Day, it’s the start of a whole season of promotional opportunities that are ripe for the picking. We teamed up with our friends at Kickbox to talk all things promotional season and how to get your email marketing retail-ready. Email geeks from … Continue reading “Twitter Chat Recap: Get Your Email Marketing Ready for Promotional Season”

Favorite Email Roundup: April 2019

We’ve covered a lot of ground this month. From using interactive elements to increasing deliverability rates and optimizing preview text, there’s a lot that goes in to sending one good-looking email. In this month’s roundup of email marketing inspiration, the following emails sparked an abundance of joy (to quote Marie Kondo). Magic Touch (BBC) Interactive … Continue reading “Favorite Email Roundup: April 2019”

Maximize Your Memorial Day Email Marketing ROI with These Features

As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”

How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?

Building the best emails day in and day out can be a tough nut to crack. Luckily, Email on Acid has created the best nutcracker on the email marketing block with the Email Editor tool. Regardless if you’re a developer or email marketer, Email Editor allows the building, editing and previewing of your email HTML in … Continue reading “How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?”

Webinar Recap: A Deep Dive Into Email QA

We recently held a Campaign Precheck deep dive, featuring some insights around email QA from our visionary leader, John Thies. In this webinar, John went through all the steps of the Campaign Precheck workflow, from Preheader Text to Spell Check. It was great to have so many of you join to see what email QA … Continue reading “Webinar Recap: A Deep Dive Into Email QA”

Take Your Email QA to a Whole New Level with Campaign Precheck

This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. So much goes into this process that it warrants a dedicated email checklist. The email landscape is constantly changing, and the combination of different … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”

Favorite Email Roundup: March 2019

Now that newer versions of Outlook are starting to play nice with GIFs, it seems like brands are adding GIFs to email campaigns everywhere. And they’re popping up in more than just hero images. So, this month, we’re getting GIFy with it and dedicating our roundup to some animated emails that recently landed in our … Continue reading “Favorite Email Roundup: March 2019”

New Ideas for Using Animated GIFs in Email

Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading “New Ideas for Using Animated GIFs in Email”

What Is a Plain Text Email and When Should I Use One?

This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

5 Brands That Are Using GIFs to Elevate Their Email Marketing

The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.

Favorite Email Roundup: February 2019

February: The month of love, flowers, and Valentine’s Day emails from every brand and newsletter you subscribe to. We sure saw a lot of 😍, 💖 and 💐 in our inboxes. As we look back on our favorite emails from the last month, we had a couple of lovey-dovey emails make the list. But don’t … Continue reading “Favorite Email Roundup: February 2019”

6 Ways to Improve Your Email Development Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”

Save Time and Your Reputation with Our New Email Spell Check

Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”

Looking at Email Accessibility Standards by Industry

In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Standards by Industry”

Using Media Queries in HTML Email

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them. 

Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!