Email Marketing

How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?

Building the best emails day in and day out can be a tough nut to crack. Luckily, Email on Acid has created the best nutcracker on the email marketing block with the Email Editor tool. Regardless if you’re a developer or email marketer, Email Editor allows the building, editing and previewing of your email HTML in … Continue reading “How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?”

Webinar Recap: A Deep Dive Into Email QA

Last Thursday, we led a Campaign Precheck Deep Dive, featuring some insights from our visionary leader, John Thies. In this hour-long webinar, John went through all the steps of the Campaign Precheck workflow, from Preheader Text to Spell Check. It was great to have so many of you join to see what email QA testing … Continue reading “Webinar Recap: A Deep Dive Into Email QA”

Take Your Email QA to a Whole New Level with Campaign Precheck

This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. The email landscape is constantly changing, and the combination of different email clients and devices means your email could render thousands of different ways. … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”

Favorite Email Roundup: March 2019

Now that newer versions of Outlook are starting to play nice with GIFs, it seems like brands are adding GIFs to email campaigns everywhere. And they’re popping up in more than just hero images. So, this month, we’re getting GIFy with it and dedicating our roundup to some animated emails that recently landed in our … Continue reading “Favorite Email Roundup: March 2019”

New Ideas for Using Animated GIFs in Email

By Jay Oram Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance … Continue reading “New Ideas for Using Animated GIFs in Email”

What Is a Plain Text Email and When Should I Use One?

This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

5 Brands That Are Using GIFs to Elevate Their Email Marketing

The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.

Favorite Email Roundup: February 2019

February: The month of love, flowers, and Valentine’s Day emails from every brand and newsletter you subscribe to. We sure saw a lot of 😍, 💖 and 💐 in our inboxes. As we look back on our favorite emails from the last month, we had a couple of lovey-dovey emails make the list. But don’t … Continue reading “Favorite Email Roundup: February 2019”

6 Ways to Improve Your Email Development Process

By Nout Boctor-Smith The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you … Continue reading “6 Ways to Improve Your Email Development Process”

Save Time and Your Reputation with Our New Email Spell Check

Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”

Looking at Email Accessibility Standards by Industry

By Dawid Bednarski In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 … Continue reading “Looking at Email Accessibility Standards by Industry”

Using Media Queries in HTML Email

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them. 

Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!

How Access to Real-Time Subscriber Data Affects Email Design

By Jeff Haws Any email marketer worth his salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”

Email Marketing Inspiration from Casper, Grammarly, Evernote and More

Okay, we’ll admit it, we kind of forgot about this month’s round-up of email design inspiration. Truthfully, we’ve been busy with some exciting new developments at Email on Acid, and it slipped our mind. Then, the first week of the month rolled by faster than you could say, “product launch email.” Stop making excuses. Time … Continue reading “Email Marketing Inspiration from Casper, Grammarly, Evernote and More”

600+ Free Email Templates from Email on Acid

Instead of creating a template from the ground up, let us save you hours of precious time with these places to grab your very own email template. Simply download a template and customize it to fit your specific needs.  

Oh and did we mention… They’re free!  

What Is an Acceptable Email Download Speed?

We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”

Email Accessibility Best Practices

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

5 Tips for Writing Alt Text in Email

One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”

5 New Ways to Use Interactive Email Elements

By Hanna Kuznietsova If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important … Continue reading “5 New Ways to Use Interactive Email Elements”