Email Marketing

Collaborate More Efficiently With Email on Acid

For over 10 years, Email on Acid has been working to improve your emails.  From content checks and deliverability, to email rendering, we love adding additional value to our platform while making your job easier—and your process smoother. That’s why we’re excited to announce our newest release of email collaboration tools and functionality! Our platform gives you … Continue reading “Collaborate More Efficiently With Email on Acid”

Auditing Your Email Design System

Design systems are a helpful tool in the email development workflow. They save time by having a starting point for components that are used when building an email. If you do not already have a design system, knowing where to start and how to make one, can be overwhelming. This post will walk through the … Continue reading “Auditing Your Email Design System”

5 Emails We’ve Loved in April – The Coronavirus Pivot

I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing  I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”

Good Email Marketing Starts With End-to-End Planning

Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”

Email Marketing Examples in the Time of COVID-19

The Good, the Bad, and the Unsubscribes The last few weeks have been intense. Many of us have taken to our homes, figuring out how to work (and live) remotely. The news is bad…and painful…and scary. Our friends and family are constantly in our thoughts, as are our fellow humans around the world who are … Continue reading “Email Marketing Examples in the Time of COVID-19”

And Now, for Some Laughter: Our Favorite Funny Email Examples

“Laughter is the best medicine.” No one knows who first said it in that form, but variations of the idea go back hundreds or thousands of years. And while a good laugh can’t cure serious illness, medical research does show it has some health benefits. We can all use some stress relief right now, and … Continue reading “And Now, for Some Laughter: Our Favorite Funny Email Examples”

Sensitivity in Email Marketing During a Global Crisis

The world is in a collective state of crisis right now with coronavirus (COVID-19). During a pandemic that impacts literally every single person in the world, the role of marketers has shifted. What is the best approach to email marketing during this difficult time? Should you send emails about COVID-19? Should you pause all your … Continue reading “Sensitivity in Email Marketing During a Global Crisis”

The Wonderful Women of Email

Check out a few women of email who have been very active in the email marketing community and helped shape what it is today.

Drive Last Minute Email List Subscribes With Instagram

Let’s say you’re having a big sale, and you’d like to get some new subscribers – fast. There are lots of ways to go about building an email list. And we’ve chatted before about using social media as a great way to build your email list. Today let’s hone-in on how to grow your email … Continue reading “Drive Last Minute Email List Subscribes With Instagram”

How to Optimize Your Emails for Black Friday and Cyber Monday

Does hearing the words Black Friday or Cyber Monday send a shiver down your spine? This season can be stressful for email marketers. The stakes can be high. Are you ready to send higher volumes of emails while avoiding the spam folder? Will your designs and subject lines stand out in the inbox?  There’s a … Continue reading “How to Optimize Your Emails for Black Friday and Cyber Monday”

7 Killer Tactics to Grow your Email List through Social Media

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

How to Craft a Killer Welcome Email Series

Welcome emails have, on average, four times the open rate and five times the click rate of other mailings. Improving yours can have a big impact on your bottom line.

Read on to find out how you can craft a killer welcome email.

Twitter Chat Recap: Get Your Email Marketing Ready for Promotional Season

Summertime is awesome for a lot of reasons, and from Memorial Day to Labor Day, it’s the start of a whole season of promotional opportunities that are ripe for the picking. We teamed up with our friends at Kickbox to talk all things promotional season and how to get your email marketing retail-ready. Email geeks from … Continue reading “Twitter Chat Recap: Get Your Email Marketing Ready for Promotional Season”

Favorite Email Roundup: April 2019

We’ve covered a lot of ground this month. From using interactive elements to increasing deliverability rates and optimizing preview text, there’s a lot that goes in to sending one good-looking email. In this month’s roundup of email marketing inspiration, the following emails sparked an abundance of joy (to quote Marie Kondo). Magic Touch (BBC) Interactive … Continue reading “Favorite Email Roundup: April 2019”

Maximize Your Memorial Day Email Marketing ROI with These Features

As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”

How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?

Building the best emails day in and day out can be a tough nut to crack. Luckily, Email on Acid has created the best nutcracker on the email marketing block with the Email Editor tool. Regardless if you’re a developer or email marketer, Email Editor allows the building, editing and previewing of your email HTML in … Continue reading “How do I use Email on Acid’s Editor tool and what kind of value can I get out of it?”

Webinar Recap: A Deep Dive Into Email QA

We recently held a Campaign Precheck deep dive, featuring some insights around email QA from our visionary leader, John Thies. In this webinar, John went through all the steps of the Campaign Precheck workflow, from Preheader Text to Spell Check. It was great to have so many of you join to see what email QA … Continue reading “Webinar Recap: A Deep Dive Into Email QA”

Take Your Email QA to a Whole New Level with Campaign Precheck

This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. So much goes into this process that it warrants a dedicated email checklist. The email landscape is constantly changing, and the combination of different … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”

Favorite Email Roundup: March 2019

Now that newer versions of Outlook are starting to play nice with GIFs, it seems like brands are adding GIFs to email campaigns everywhere. And they’re popping up in more than just hero images. So, this month, we’re getting GIFy with it and dedicating our roundup to some animated emails that recently landed in our … Continue reading “Favorite Email Roundup: March 2019”