Email Marketing

Our Favorite Emails from November 2018

When we started pulling together our favorite emails from November, we realized an interesting trend: Most of our favorites were not related to Black Friday or Cyber Monday. I think, like many email marketers and consumers, we were a bit tired of all the holiday hullaballoo. As this study from Omnisend points out, Black Friday … Continue reading “Our Favorite Emails from November 2018”

5 Ways to Engage Your Email Subscribers from the Start

As email marketers, we understand that our messages are not always the apple of a subscriber’s eye. There’s a lot of competition out there. A lot. In fact, Radicati estimates that by the end of 2019, more than 246 billion emails will be sent every day – roughly 129 million business emails and 117 billion … Continue reading “5 Ways to Engage Your Email Subscribers from the Start”

How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”

How to Add an Animated Snow Effect to Your Holiday Email Campaigns

By Jay Oram Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”

Beyond a Name in the Subject Line: What Is Email Personalization?

By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”

Important Email Image Checks – Will Your Design Explode in Outlook?

Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”

Is 100% Email Deliverability Possible?

As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox?   Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”

5 Preheader Text Ideas to Increase Your Email Effectiveness

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.

9 Steps You Must Take to Create an Accessible Email

Email accessibility: Is it something your email marketing team considers when crafting a new campaign or email template? In October 2018, the World Health Organization calculated that approximately 1.3 billion people worldwide live with a visual impairment. That’s a lot of potential email subscribers, if you think about it. There are also countless people facing … Continue reading “9 Steps You Must Take to Create an Accessible Email”

Take Your Email QA to a Whole New Level: Introducing Campaign Precheck

We’re excited to announce the launch of a brand-new tool in Email on Acid. Actually, now that we think of it, “excited” doesn’t begin to describe how we feel. We’re thrilled. Jazzed. Keyed up. Pumped. Electrified. Today, we’re launching Campaign Precheck. This powerful new tool gives you the ability to fix email mistakes during the … Continue reading “Take Your Email QA to a Whole New Level: Introducing Campaign Precheck”

How to Use Augmented Reality Features in Email

By Jay Oram Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all … Continue reading “How to Use Augmented Reality Features in Email”

The Best Black Friday and Cyber Monday Email Campaigns

In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.

Take a look below to get your creative juices flowing this season.

Email Marketing Inspiration: October 2018

Don’t worry: This month’s email marketing roundup won’t be dedicated entirely to Halloween emails. You can’t blame us for including a few, though! We saw some creative messages last month that took advantage of the spooky season, but we also saw some excellent emails that announced a new product or offering. If you’re getting ready … Continue reading “Email Marketing Inspiration: October 2018”

How to Get Your Email List Ready for the Holiday Season

By Michal Leszczynski While getting ready for the holiday sales season, ecommerce businesses often focus only on what they see as the most critical activities. They make sure they don’t run out of stock, that their products are delivered on time, and that their offer is better than what their competitors can come up with. … Continue reading “How to Get Your Email List Ready for the Holiday Season”

7 Tips for Email Template Success

Email templates. They’re a lifesaver, right? They can save you loads of time while also keeping your branding familiar and consistent. But, as many of us have learned along the way, email templates aren’t fool-proof. There are loads of things that can throw off a once-beautiful template: New images or GIFs, content flow, and videos, … Continue reading “7 Tips for Email Template Success”

The Future of Email [Facebook Live Recap]

What does the future of email look like? Well, it looks a lot like interactive emails, additional GDPR-like regulations, and perhaps – gasp ­– a world without spam. Email on Acid CEO John Thies recently hopped on Facebook Live to chat about the future of email, including some exciting developments in the industry and his … Continue reading “The Future of Email [Facebook Live Recap]”

What Is an Email Marketing Audit?

Diving into a new job brings on many challenges. It’s an exciting time, but it’s also a time where you’re “drinking from the firehose,” as they say. There’s a lot of information to digest, new systems and processes to learn, names to match with faces, and learning where the bathroom is.   A new email … Continue reading “What Is an Email Marketing Audit?”

The Evolution of Email: Predictions for the Future

By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”

How to Take Your Automated Emails to the Next Level

By Cameron Kane I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time … Continue reading “How to Take Your Automated Emails to the Next Level”

Introducing the Email on Acid Day Pass

We’re excited to announce a brand-new price offering for Email on Acid! Can we get a drumroll, please? Introducing: The Email on Acid Day Pass! The Email on Acid Day Pass is a new way for email marketers and developers to access unlimited email previews and testing. The pass costs $25 and it gives you … Continue reading “Introducing the Email on Acid Day Pass”