email html

Our Experiment with an Interactive Email Design

By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to use, but also what you’re using interactivity for. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. With … Continue reading “Our Experiment with an Interactive Email Design”

How to Minify Email HTML (and Why it’s Helpful)

The main focus of email designers and developers alike is to bring the best experience to the viewer. When producing an email that matches this objective, many tricks and hacks are used in the process to ensure that the email displays properly on all email clients, or at least falls back gracefully. Because of how … Continue reading “How to Minify Email HTML (and Why it’s Helpful)”

A Beginner’s Guide: Fix HTML Issues in Campaign Precheck

If you’ve ever experienced that nagging feeling like you’ve missed something—maybe a link, or HTML that may not work on every email client—we know just the tool. Campaign Precheck is Email on Acid’s newest feature to add to your email workflow for getting your messages production-ready. It alleviates send anxiety by reviewing the setup of … Continue reading “A Beginner’s Guide: Fix HTML Issues in Campaign Precheck”