email design components

Why Component-Driven Design Systems are the Future of Email Coding

Email development takes a ton of time and effort. Plus, let’s be honest, it can also be frustrating because it requires such meticulous coding at times. But I’m here to tell you there is a better way. Actually, Avi Goldman from Parcel and I are here to tell you about that. Avi joined me for … Continue reading “Why Component-Driven Design Systems are the Future of Email Coding”

How to Build Engaging and Effective Internal Emails

While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading “How to Build Engaging and Effective Internal Emails”

How to Start Building an Effective Email Design System

A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading “How to Start Building an Effective Email Design System”

Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding

There’s a lot to keep up with when it comes to good email design, especially in terms of accessibility. The need to have an eye-catching design is always a challenge for email marketers in order to get subscribers to start scrolling. Luckily, you can make this process easier on yourself by using an email design … Continue reading “Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding”