email data

Email List Cleaning Best Practices to Improve Your Deliverability

You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading “Email List Cleaning Best Practices to Improve Your Deliverability”

How to Use Advanced Email Analytics Data to Ramp Up ROI

One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.

In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.

How Access to Real-Time Subscriber Data Affects Email Design

Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”