email data

How Access to Real-Time Subscriber Data Affects Email Design

By Jeff Haws Any email marketer worth his salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”