email data

How to Use Advanced Email Analytics Data to Ramp Up ROI

One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.

In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.

How Access to Real-Time Subscriber Data Affects Email Design

By Jeff Haws Any email marketer worth his salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”