email best practices
Emojis in Subject Lines: Do They Really Improve Email Performance?
Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns.
B2C Email Automation: 10 Campaign Ideas for Consumers
It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading “B2C Email Automation: 10 Campaign Ideas for Consumers”
Government Email Marketing: Email Design Tips for the Public Sector
As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks. With that level of subscriber engagement, it’s important to know what the email best practices for government are. John Thies recently sat down with Adobe’s Jonathan Benett, IT and public sector business … Continue reading “Government Email Marketing: Email Design Tips for the Public Sector”
