email automation
How to Get the Most from an Email Marketing Budget
You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading “How to Get the Most from an Email Marketing Budget”
Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading “Sustainable Email Marketing: Is There Such a Thing?”
Email Automation: 35 of the Best Marketing Tools
Email is the best-performing marketing channel for many businesses when it comes to ROI. If it’s not at the top for your organization, it’s probably close. But conventional email marketing isn’t enough to fully capitalize on what today’s audiences need and expect. Email marketing automation — and all that it enables your company to do … Continue reading “Email Automation: 35 of the Best Marketing Tools”
Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success
What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading “Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success”
Make Marketing Automation Magic—Not Mayhem
Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation doesn’t lead to magic. It leads to mayhem. Mayhem can show … Continue reading “Make Marketing Automation Magic—Not Mayhem”
Will Your Email Team Make More Mistakes as it Grows?
Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading “Will Your Email Team Make More Mistakes as it Grows?”
How Access to Real-Time Subscriber Data Affects Email Design
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
