Email authentication
What DMARC Policy Should Senders Use in 2024?
If you never thought about choosing the right DMARC policy before 2024, you’re not alone. Now that Gmail and Yahoo are getting serious about the use of email authentication protocols, many senders and email marketers are trying their best to figure things out. When Gmail and Yahoo announced new sender requirements, perhaps the most important … Continue reading “What DMARC Policy Should Senders Use in 2024?”
Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI
How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading “Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI”
Email Marketing in 2024: What to Expect in the Inbox and Beyond
Predictions. Expectations. Opinions. We all have them. Why should you care about what we think about email marketing in 2024? Because we care about email, that’s why. The team at Sinch Email on Acid subscribes to the mission of simplifying email marketing’s many complexities. And from the looks of it, things could get pretty complicated … Continue reading “Email Marketing in 2024: What to Expect in the Inbox and Beyond “
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
What is the BIMI Email Specification and Does Your Brand Need It?
Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”
Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”
How to Implement BIMI: A Step-by-Step Guide [Infographic]
Want to get your brand’s official logo to display in email inboxes, but you’re not exactly sure how to implement BIMI? This easy-to-understand guide shows you how to get started and walks you through each essential step of BIMI implementation. While it isn’t directly connected to email deliverability, and it’s not exactly one of the … Continue reading “How to Implement BIMI: A Step-by-Step Guide [Infographic]”
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
Email Spoofing: How to Stop it From Hurting Your Brand
Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading “Email Spoofing: How to Stop it From Hurting Your Brand”
