email audit
Successful Email Marketing: Good Habits and Best Practices for 2023
Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”
How to Conduct an Accessibility Audit for Email Marketing
Could an accessibility audit help make your email marketing more inclusive and engaging? Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are realizing just how important it is to follow email accessibility best practices. Research from Pathwire (a Sinch Company) in the report Accessibility … Continue reading “How to Conduct an Accessibility Audit for Email Marketing”
How to Audit and Test Your Email Templates
When’s the last time you took a look at your email templates? If you’re like most email marketers, it’s maybe been a while. It can be so tempting to “set and forget” something like your email templates. After all, the whole point of creating them is to make the email sending process more streamlined. But … Continue reading “How to Audit and Test Your Email Templates”
What Is an Email Marketing Audit?
The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading “What Is an Email Marketing Audit?”
How to Conduct an Email Marketing Audit
Whether it’s a new year, a new fiscal year, or you’re starting a new job, doing an email marketing audit of your existing campaigns and database is a smart way to begin. These audit numbers can help you establish a baseline for improvement, as well as bragging rights. You can begin an audit in many … Continue reading “How to Conduct an Email Marketing Audit”
