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Email Campaign Management: Tackling the Toughest Challenges

Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”