email analytics

Beyond a Name in the Subject Line: What Is Email Personalization?

By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”

What Is Email Engagement and How Do I Measure It?

Learn which metrics you should use to measure your email campaign’s success.