email analytics

How to Use Advanced Email Analytics Data to Ramp Up ROI

One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.

In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.

5 Ways to Boost Your Brand’s Email Deliverability

In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure … Continue reading “5 Ways to Boost Your Brand’s Email Deliverability”

Webinar Recap: A Deep Dive Into Email QA

Last Thursday, we led a Campaign Precheck Deep Dive, featuring some insights from our visionary leader, John Thies. In this hour-long webinar, John went through all the steps of the Campaign Precheck workflow, from Preheader Text to Spell Check. It was great to have so many of you join to see what email QA testing … Continue reading “Webinar Recap: A Deep Dive Into Email QA”

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

Do Your Email Links Have Too Many Redirects?

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”

Beyond a Name in the Subject Line: What Is Email Personalization?

By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”

What Is Email Engagement and How Do I Measure It?

Learn which metrics you should use to measure your email campaign’s success.