ecommerce

Retail Email Marketing Strategy: Keys to Success in 2024

The email inbox is one of the best places for retailers to connect with customers. But, because it’s so effective, retail email marketing is also challenging and competitive. Deals! Coupons! Discounts! Codes! That may be what shoppers want. The only problem is, practically every retailer is sending them the same thing. You would never shout … Continue reading “Retail Email Marketing Strategy: Keys to Success in 2024”

The Email Customer Journey: A Complete Guide for Marketing Strategy

They say a thousand mile journey begins with a single step. The customer journey often begins with a single email. Every interaction you have with someone is a chance to build a relationship. Some people will follow you on social media. Some might grab a business card at an in-person event or attend a webinar. … Continue reading “The Email Customer Journey: A Complete Guide for Marketing Strategy”

Back-to-School Email Marketing Strategy That Gets an A+

Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading “Back-to-School Email Marketing Strategy That Gets an A+”

Schema Markup for Emails: Using Structured Data with Gmail

While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”

CAN-SPAM Compliance: What Email Marketers Need to Know

Email spam on computer screen. Magnifying glass looks for CAN-SPAM compliance.

2021 Email Marketing Strategy: 5 Reasons to Make Changes

As we look back at the last 12 months, it’s easy to see how our personal, social, and working lives have changed dramatically. The world in January 2021 is much different than it was at the start of 2020. It’s quite likely that your email marketing strategy had to pivot last year as well. While … Continue reading “2021 Email Marketing Strategy: 5 Reasons to Make Changes”

Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking

With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading “Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking”

Creating Urgency and Anticipation with Last-Minute Holiday Emails

Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”

Why Apple Pay for the Web is Good News for Mobile Email

Apple announced this week at their WWDC developer conference that they will be bringing Apple Pay to the Web.

This is a huge development for email because it will make mobile web transactions so much easier.