Dynamic Content
Notes from the Dev: Salesforce Email Coding Tips for Beginners
Watch Notes from the Dev: Video Edition and find out how to start coding campaigns in Salesforce Marketing Cloud.
Top 10 Ways to Use Dynamic Content in your Email Campaigns
82% of consumers admitted they would buy more items via emails that had better personalization, so let’s check out 10 fantastic examples of dynamic content in email.
10 Reasons to Fall in Love with Email Marketing Again
Have you lost that loving feeling for the work you do in email? Sometimes all the challenges we face during the daily grind of writing, designing, developing, and strategizing cause us to forget about the benefits of email marketing. At Email on Acid, we’re just as guilty as everyone else. A lot of the articles … Continue reading “10 Reasons to Fall in Love with Email Marketing Again”
How to Increase Email Engagement: Top 5 Tactics
Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier said than done, right? In … Continue reading “How to Increase Email Engagement: Top 5 Tactics”
How to Improve Transactional Email Design
Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading “How to Improve Transactional Email Design”
How to Use Interactivity and Dynamic Content in Holiday Emails
When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading “How to Use Interactivity and Dynamic Content in Holiday Emails”
How to Use Actionable Messages for Outlook 365
Dynamic emails containing interactive content are emerging as the next step in email marketing’s evolution. There’s a growing number of third-party solutions as well as open source projects such as AMP for email that allow subscribers to take action within an email message. After Outlook ended support for AMP in 2020, Microsoft nudged email developers … Continue reading “How to Use Actionable Messages for Outlook 365”
Outlook is Turning Off AMP for Email | What’s Next?
It’s been touted as one of the next big leaps in the evolution of email marketing. But now, Microsoft has indicated it will stop supporting AMP for Email completely – starting in October. The news came in an update on Microsoft’s Tech Community forum. A thread from product marketing manager Aimee Sudeck, which a year ago announced the availability of developer preview for AMP emails, was edited … Continue reading “Outlook is Turning Off AMP for Email | What’s Next?”
Making the Case for Predictive Dynamic Content
Consumers are demanding relevance in the emails they receive. Provide that personalization and relevance with predictive dynamic content, which sees an average click-to-open rate lift of 73%.
[Roundup] 15 Best Dynamic Content Tools for Email
We’ve compiled our top 15 picks for the best software to use to deploy dynamic content in your email campaigns. The list includes the tools you need to display different images, localize subject lines, switch up offers and CTA’s and more, all based on customer data. Enjoy!
