Developers
HTML Email Boilerplate for Coding Responsive Marketing Campaigns
Are you looking for a head start on fixing all the client quirks that emails encounter in the wild?
Try our boilerplate, and hit the ground running.
Dark Mode vs. Light Mode: What’s a Better User Experience?
Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”
Inbox Insights 2023: The Email Developer Perspective
Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading “Inbox Insights 2023: The Email Developer Perspective”
Notes from the Dev: How to Use Faux Absolute Positioning in Email
Here’s a tight spot that email developers will be very familiar with. You get an email campaign mockup from a designer and in order to make it both functional and accessible, you need to use overlapping elements. As developers, it’s our job to make the email look as close to the proposed design as possible. … Continue reading “Notes from the Dev: How to Use Faux Absolute Positioning in Email”
Notes from the Dev Live Edition: Email Developer Q&A
They say that “two heads are better than one.” Well, how about three? I was excited to be part of a developer Q&A session to close out Email Camp 2022 with a couple of fellow email geeks. We’re bringing that panel discussion to you here as a special live edition of Notes from the Dev. … Continue reading “Notes from the Dev Live Edition: Email Developer Q&A”
Email Marketing Jobs: Should You Diversify Your Skill Set?
Do you think email marketing jobs are future-proof? Far be it from us to proclaim that email is dead or even dying out. However, things are constantly changing in the worlds of marketing, technology and customer communications. It’s worth asking how email fits into the bigger picture. Will your email marketing skills always be needed, … Continue reading “Email Marketing Jobs: Should You Diversify Your Skill Set?”
Big Announcement: EMC Paves the Way for Email Standards
If I stand in front of my monitor and yell “email standards” three times, will they appear? If you hang out for any length of time in the world of email development, you know the drill. Some clients support interactivity, some clients don’t. Other clients show web fonts, some clients won’t. And then there are … Continue reading “Big Announcement: EMC Paves the Way for Email Standards”
The Best Email Development Tools for Fast and Flexible Coding
In the sometimes perplexing and confusing world of email marketing, the email developer is like a hero with superpowers who swoops in to save the day. But of course, Batman has a utility belt and a Batcave full of stuff while Ironman’s got an endless supply of technology at his disposal. The right email development … Continue reading “The Best Email Development Tools for Fast and Flexible Coding”
How Can Email Developers and Designers Work Better Together?
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading “How Can Email Developers and Designers Work Better Together?”
The Biggest Dark Mode Email Development Challenges
If Simon and Garfunkel were email developers, they may have penned these lyrics for “The Sound of Silence”: “Hello dark mode, my old friend,I’ve come to code with you again.” Dark mode challenges are among the latest on a long list of things email developers have to watch for when marketing teams prepare to launch … Continue reading “The Biggest Dark Mode Email Development Challenges”
How Popular is Dark Mode Usage for HTML Emails?
Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”
Darktober in Review: Recapping our Dark Mode Email Exploration
The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading “Darktober in Review: Recapping our Dark Mode Email Exploration”
Do Your Subscribers View Email in Dark Mode?
Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading “Do Your Subscribers View Email in Dark Mode?”
Email Developers Who Are Making Email Better
This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading “Email Developers Who Are Making Email Better”
