Design
How to Create Your Own Email Marketing Templates
For those tasked with designing and coding email marketing templates without prior experience, the challenge can seem daunting. In today’s digital landscape where email remains a crucial tool for customer engagement, mastering this skill is essential for the efficient creation of email communication. This article aims to provide practical guidance and insights to individuals new … Continue reading “How to Create Your Own Email Marketing Templates”
Email Marketing Design: Get Great Ideas from B2C Brands
Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading “Email Marketing Design: Get Great Ideas from B2C Brands”
The Power of Simple Email Design: Will It Work for Your Brand?
Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading “The Power of Simple Email Design: Will It Work for Your Brand?”
How People with Color Blindness See Your Holiday Email Campaigns
The holidays are colorful time of year. It’s the perfect opportunity to showcase festive and vibrant email designs. But not all of us perceive colors in the same ways. Color blindness impacts how millions of people experience the holidays. As you prepare to send seasonal promotions to the inboxes of your subscribers, it’s important to … Continue reading “How People with Color Blindness See Your Holiday Email Campaigns”
Email Branding: Create a More Consistent Inbox Experience
People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”
Dark Mode vs. Light Mode: What’s a Better User Experience?
Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”
Email Marketing Skills: How to Go From Good to Great
What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”
2023 Graphic Design Trends for Email Marketing Campaigns
Who actually has time to keep up with the latest in fashion? Because, honestly, it can be kind of overwhelming. Are we mixing patterns now, or is that still a bad idea? Should you toss those clothes you have shoved in the back of your closet from the 90s or are they suddenly back in … Continue reading “2023 Graphic Design Trends for Email Marketing Campaigns”
Email Marketing Psychology: 7 Ways to Get the Best Results
Psychologists don’t have to be marketers. But marketers definitely need to know a thing or two about psychology, including for email campaigns. We’re not saying your subscribers should lie down on a couch and tell you all about their fear of spam. However, any marketing effort you pursue will be much more effective if you’re … Continue reading “Email Marketing Psychology: 7 Ways to Get the Best Results”
How to Use Placeholder Text and Images in Email Design
A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading “How to Use Placeholder Text and Images in Email Design”
Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”
How to Use CSS Animations in HTML Email Design
Your team wants the next email campaign you code to stand out from the crowd, and they’ve asked you for an upgrade on simple static images. Now it’s your move on how to implement animated emails. After all, you can choose from so many different options, like animated GIFs or CSS animations. We’ve talked about … Continue reading “How to Use CSS Animations in HTML Email Design”
Dark Mode Logo Problems: Six Ideas to Improve Email Design
Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading “Dark Mode Logo Problems: Six Ideas to Improve Email Design”
Color Contrast Accessibility: Tips for Better Email Design
Despite the best efforts of advocates, it appears many brands still aren’t getting the message about color contrast accessibility. WebAIM published a study this year showing 86.4% of homepages failed the Web Content Accessibility Guidelines (WCAG) for text contrast. That’s worse than results from 2019. If color contrast accessibility is ignored on a business’ website, … Continue reading “Color Contrast Accessibility: Tips for Better Email Design”
Earth Day Email Marketing Ideas: Must-See Examples
Every year, Earth Day inspires hundreds of millions of people from almost every nation on the planet to do something to help the environment. It’s a day of action, of community, and of purpose. Earth Day presents marketers with an opportunity to connect with email subscribers about this day of environmental awareness and volunteering. But … Continue reading “Earth Day Email Marketing Ideas: Must-See Examples”
Remote Work Tools: What’s Best for Email Marketing Teams?
Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading “Remote Work Tools: What’s Best for Email Marketing Teams?”
Why Email Engagement and Accessibility Go Hand-in-Hand
There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading “Why Email Engagement and Accessibility Go Hand-in-Hand”
Email Marketing Tactics: What are Your 2021 Priorities?
What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading “Email Marketing Tactics: What are Your 2021 Priorities?”
Darktober in Review: Recapping our Dark Mode Email Exploration
The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading “Darktober in Review: Recapping our Dark Mode Email Exploration”
Dark Mode Email Design: Who Stands Out in the Inbox?
Whenever I think or talk about dark mode I have a strange tendency to remember Star Wars. I have always been against dark mode and when asked the question “Why?” — I couldn’t actually give a plausible explanation. Maybe it’s just my age and the thought of change. Maybe I just consider it a fad … Continue reading “Dark Mode Email Design: Who Stands Out in the Inbox?”
