Deliverability
What Email Testing Tools Do You Really Need in 2024?
If you put your email program to the test, would it make the grade? The answer may depend on what types of email testing tools you use. We’ve previously explained how there are two types of email optimization testing. Turns out, we may have undercounted. From signup to inbox placement and everything that happens in … Continue reading “What Email Testing Tools Do You Really Need in 2024? “
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
Email Blocklists: What They Are and How to Avoid Them
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading “Email Blocklists: What They Are and How to Avoid Them”
Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”
What is an SPF Record for Email and How Does it Work?
If you ask anyone to tell you the most annoying aspect of email — the thing that causes the most frustration — spam is almost always going to be a top answer. Perhaps the only thing worse than spam? Email spoofing — where bad actors send a message that pretends to be from an organization the … Continue reading “What is an SPF Record for Email and How Does it Work?”
Splat Chat Episode 01: The Story Behind the First Report Spam Feature
Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading “Splat Chat Episode 01: The Story Behind the First Report Spam Feature”
