Data
Email Marketing Data: The Foundation for an Optimized Strategy
It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading “Email Marketing Data: The Foundation for an Optimized Strategy”
Marketing Technology – How to Compare and Evaluate Your Options
In marketing circles, we never tire of the phrase, “work smarter, not harder.” There’s been an explosion of tech solutions designed to make our lives and jobs easier while helping us work more efficiently as a team. There are so many options out there, but it’s easy to get overwhelmed when it’s time to evaluate … Continue reading “Marketing Technology – How to Compare and Evaluate Your Options”
How to Get the Most from an Email Marketing Budget
You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading “How to Get the Most from an Email Marketing Budget”
GDPR Compliance in 2021: What Email Marketers Need to Know Now
If you work in the email marketing industry you probably won’t need any introduction to GDPR. For a number of months leading up to its implementation, a little more than three years ago now, it’s all any of us spoke about. However, a lot has happened since GDPR compliance first became a concern. So, it’s … Continue reading “GDPR Compliance in 2021: What Email Marketers Need to Know Now”
CCPA Compliance: Regulations Email Marketers Must Follow
A lot happened in the year 2020. So, if the topic of CCPA compliance flew under your radar, it’s understandable. However, this consumer privacy law went into full effect last year, and it’s considered the strictest of its kind in the United States. The CCPA impacts email marketers everywhere. So, it’s important to understand what … Continue reading “CCPA Compliance: Regulations Email Marketers Must Follow”
5 Email Marketing Initiatives to Invest in Throughout 2021
The New Year is an ideal time to try out exciting ideas and launch new email marketing initiatives. Of course, it takes money to pull that off, and getting approval may be harder than you’d expect. We’ve gathered advice from seven different email industry veterans in our eBook, Maximizing Your Email Marketing Budget. Plus, Email … Continue reading “5 Email Marketing Initiatives to Invest in Throughout 2021”
