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Marketing Technology – How to Compare and Evaluate Your Options

In marketing circles, we never tire of the phrase, “work smarter, not harder.” There’s been an explosion of tech solutions designed to make our lives and jobs easier while helping us work more efficiently as a team. There are so many options out there, but it’s easy to get overwhelmed when it’s time to evaluate … Continue reading “Marketing Technology – How to Compare and Evaluate Your Options”

How to Customize an HTML Email Template in 7 Steps

If you are new to email development, the work of customizing a template
can seem overwhelming.

But don’t worry. We’ve written this blog to walk
you through how to make cosmetic and text changes to a template.

Email Marketing Team Management: Custom Users for Pre-Deployment Testing

If you’re in charge of managing a growing email marketing team that runs an increasingly sophisticated program, you know that keeping everything organized and under control is a challenge. While it’s great to have a group of talented people who are eager to provide input and make improvements, email marketing team management becomes a headache … Continue reading “Email Marketing Team Management: Custom Users for Pre-Deployment Testing”