Copywriting

How to Write Alt Text for Better Accessibility in Emails

They say a picture is worth a thousand words.  So, how do you take on the challenge of effectively describing images in emails for subscribers using assistive technology like screen reading software?  Understanding how to write alt text for images is a key step toward improving email accessibility – not just for your subscribers with … Continue reading “How to Write Alt Text for Better Accessibility in Emails”

Email Branding: Create a More Consistent Inbox Experience

People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends.  Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”

Email Copywriting: Tips for Crafting Persuasive and Compelling Content

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don’t have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

Email Marketing Skills: How to Go From Good to Great

What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”

8 Grammar and Style Mistakes That Affect Email Conversion Rates

Let’s eat Grandma! That, right there, is why punctuation matters. While that exact sentence is unlikely to pop up in your email content, don’t you wonder what other simple mistakes detract from your message? Effective and highly converting email copy is more than just figuring out what story to tell. It’s also about how you … Continue reading “8 Grammar and Style Mistakes That Affect Email Conversion Rates”

Email Marketing Psychology: 7 Ways to Get the Best Results

Psychologists don’t have to be marketers. But marketers definitely need to know a thing or two about psychology, including for email campaigns. We’re not saying your subscribers should lie down on a couch and tell you all about their fear of spam. However, any marketing effort you pursue will be much more effective if you’re … Continue reading “Email Marketing Psychology: 7 Ways to Get the Best Results”

Summer Email Subject Lines: A Sizzling Strategy for 2021

The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”

How to Create Thought Leadership Content When You’re Not the Expert

According to Email on Acid’s report, Building Thought Leadership with Content, only 26% of marketers believe their thought leadership content is “very successful.” And even self-described best-in-class marketers cite “producing the right content” as the biggest challenge. So how do you create thought leadership content that hits the mark? Marketers are hired primarily for their … Continue reading “How to Create Thought Leadership Content When You’re Not the Expert”