contrast ratio
How to Choose the Right Colors for Effective Email Marketing
Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading “How to Choose the Right Colors for Effective Email Marketing”
Color Contrast Accessibility: Tips for Better Email Design
Despite the best efforts of advocates, it appears many brands still aren’t getting the message about color contrast accessibility. WebAIM published a study this year showing 86.4% of homepages failed the Web Content Accessibility Guidelines (WCAG) for text contrast. That’s worse than results from 2019. If color contrast accessibility is ignored on a business’ website, … Continue reading “Color Contrast Accessibility: Tips for Better Email Design”
The ADA at 30: Why Email Accessibility Matters
When the Americans with Disabilities Act (ADA) became law in 1990, it focused on removing physical barriers and improving accessibility to all. You see the results every day – ramps next to stairs, levers instead of doorknobs, hotel rooms with roll-in showers, and lower peepholes. But recent court decisions applied the law to online access, too. Email marketers must understand … Continue reading “The ADA at 30: Why Email Accessibility Matters”
