Common Email Mistakes

How to Lose an Email Subscriber in 10 Days

Getting a new lead is always exciting but all too often marketers can get a little overzealous and make some very basic email mistakes. New email leads require a nurturing process–a courtship if you will–to become purchasers and loyal brand advocates. So, with homage to one of our favorite rom-coms, here are mistakes email marketers make when wooing a new email subscriber.