collaboration
The State of Email Marketing Teams in 2023 | Inbox Insights Results
How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading “The State of Email Marketing Teams in 2023 | Inbox Insights Results”
Email Marketing and SEO Strategies: What are the Connections?
The email inbox and the search engine – they’re two of the most important places for brands and digital marketers to make connections with customers and prospects. But are there any connections between email marketing and SEO (search engine optimization)? SEO and email marketing are two distinct practices, and they often come into play at … Continue reading “Email Marketing and SEO Strategies: What are the Connections?”
How to Use Placeholder Text and Images in Email Design
A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading “How to Use Placeholder Text and Images in Email Design”
How to Write an Effective Email Marketing Brief [Free Template]
The answer to the question “boxers or briefs?” might tell you something about a person’s choice in undies or perhaps their personality. But what if you asked marketing teams if they use an email marketing brief or not? While that has nothing to do with undergarments, drawers, bloomers, or skivvies – teams that write up … Continue reading “How to Write an Effective Email Marketing Brief [Free Template]”
Will Your Email Team Make More Mistakes as it Grows?
Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading “Will Your Email Team Make More Mistakes as it Grows?”
