Coding

How to Write Alt Text for Better Accessibility in Emails

They say a picture is worth a thousand words.  So, how do you take on the challenge of effectively describing images in emails for subscribers using assistive technology like screen reading software?  Understanding how to write alt text for images is a key step toward improving email accessibility – not just for your subscribers with … Continue reading “How to Write Alt Text for Better Accessibility in Emails”

Email Marketing Skills: How to Go From Good to Great

What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”

Conditional CSS for Email: What Developers Need to Know

An HTML email that renders perfectly in every client is a developer’s frustratingly elusive white whale. While many email clients have improved support for certain features over the years, there are still a lot of differences that make it impossible to create an email that looks exactly the same across every device and client. But … Continue reading “Conditional CSS for Email: What Developers Need to Know”

Drag-and-Drop Email Builders vs DIY Development: Pros and Cons

When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is … Continue reading “Drag-and-Drop Email Builders vs DIY Development: Pros and Cons”

How to Code Mailto Links in Your HTML Emails

Do your readers know exactly who in your organization to contact and how to reach them when they have specific questions? Do you? With mailto links, your subscribers can click the link and ask the perfect person their questions. Contacting specific departments is easy! You can adjust your mailto links to direct messages to specific … Continue reading “How to Code Mailto Links in Your HTML Emails”

Tips for Coding Email Preheaders

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

How to Use CSS Animations in HTML Email Design

Your team wants the next email campaign you code to stand out from the crowd, and they’ve asked you for an upgrade on simple static images. Now it’s your move on how to implement animated emails. After all, you can choose from so many different options, like animated GIFs or CSS animations. We’ve talked about … Continue reading “How to Use CSS Animations in HTML Email Design”

The Code Review Process for HTML Emails [Free Checklist]

“Have you checked it in Outlook?” It’s like the phrase “have you turned it on again/off again” for email devs. No matter how many times you check images, alt text, responsiveness, and fallbacks…something gets funky in one email client or another.  Unlike web development, HTML email development exists at the whims of finicky email clients. … Continue reading “The Code Review Process for HTML Emails [Free Checklist]”

Email Coding 101: How to Use HTML, CSS, and MJML

Cookie-cutter email marketing is easy. The downside, however, is that doing things the easy way means a lot of other people are doing it that way too. You’re here because you want to do more with email coding. You have ideas. You want to take things further. You’re ready to learn some code and try … Continue reading “Email Coding 101: How to Use HTML, CSS, and MJML”

Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge

No matter who’s on your list or what industry you work in, the stats show a significant portion of your subscribers are opening emails on mobile devices. That should come as no surprise since mobile devices do just about everything for us. Still, we’ve all opened an email on our phones and been frustrated by … Continue reading “Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge”