Clipping

The Gmail App is Cutting Off My Emails, What Gives?!

The Gmail app for iOS has a nasty habit of ‘clipping‘ emails, or cutting their contents short, and adding a button that says ‘Download entire message.’ This could potentially hide an email’s main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking ‘Download entire message’ the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I’ll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.