click-through rates
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
How to Increase Your Click Rate in Email Marketing
When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading “How to Increase Your Click Rate in Email Marketing”
A Complete Guide to Building Effective Emails and Landing Pages
On the winding road that is the customer journey, emails and landing pages are two crucial connections along the path to purchase. One leads to the other. A landing page that’s designed to collect new contacts helps you build your email list. Just as importantly, email marketing sends subscribers to pages on your website where … Continue reading “A Complete Guide to Building Effective Emails and Landing Pages”
How to Write Creative CTAs for Better Email Engagement
When we talk about calls to action (CTAs), there are probably a handful of phrases that immediately pop into your head: Shop Now, Read More, Download Today, Contact Us, or even Click Here (hopefully not that last one). Because you’re an email marketer, you’ve seen those words a million times. But the truth is, so … Continue reading “How to Write Creative CTAs for Better Email Engagement “
Email CTA Best Practices: How to Get More Clicks and Conversions
Every email campaign presents a series of hoops you hope your subscribers will jump through. Did it make it to the inbox? Check. Did they open the email? Check. And then…the moment of truth. Did they actually click on your call to action (CTA)? Email marketers spend a lot of time agonizing over deliverability and … Continue reading “Email CTA Best Practices: How to Get More Clicks and Conversions”
What Is an Email Marketing Audit?
The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading “What Is an Email Marketing Audit?”
