CASL

CASL Compliance: What Email Marketers Need to Know

If spam fought the law in the Great White North, would the law win? While Canadians are known for being polite, they have a history of being tougher on email spam than their neighbors in the U.S. Canada’s anti-spam law (CASL) is one of the most strict, both in terms of compliance and potential penalties … Continue reading “CASL Compliance: What Email Marketers Need to Know”

CASL and Email Marketing: What You Need to Know

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.