campaign precheck

What Is an Acceptable Email Download Speed?

We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”

5 Tips for Writing Alt Text in Email

One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”

Do Your Email Links Have Too Many Redirects?

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”

Take Your Email QA to a Whole New Level: Introducing Campaign Precheck

We’re excited to announce the launch of a brand-new tool in Email on Acid. Actually, now that we think of it, “excited” doesn’t begin to describe how we feel. We’re thrilled. Jazzed. Keyed up. Pumped. Electrified. Today, we’re launching Campaign Precheck. This powerful new tool gives you the ability to fix email mistakes during the … Continue reading “Take Your Email QA to a Whole New Level: Introducing Campaign Precheck”