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Email Blocklists: What They Are and How to Avoid Them
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading “Email Blocklists: What They Are and How to Avoid Them”
What Are UTM Parameters and How Do I Use them with Email?
There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”
The 10 Best Ways to Annoy Your Email Subscribers
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading “The 10 Best Ways to Annoy Your Email Subscribers”
How an Automated Pre-Send Checklist Helps the Whole Email Team
Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading “How an Automated Pre-Send Checklist Helps the Whole Email Team”
Pre-Send Email Checklists: What’s the Best Way to QA?
In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”
Project Thumbnails Make a Comeback in Our Email Readiness Platform
“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone?” Those are wise words from Joni Mitchell’s 1970 song “Big Yellow Taxi.” A tune covered by many, including Bob Dylan, Amy Grant, and Counting Crows. Harry Styles even recorded a version for the Gen-Z crowd in 2020. When project … Continue reading “Project Thumbnails Make a Comeback in Our Email Readiness Platform”
Good Email Marketing Starts With End-to-End Planning
Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
Save Time and Your Reputation with Our New Email Spell Check
Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”
What Is an Acceptable Email Download Speed?
We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
5 Tips for Writing Alt Text in Email
One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”
Do Your Email Links Have Too Many Redirects?
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”
