campaign precheck

How to Use Campaign Precheck’s Custom Workflow

Now that Campaign Precheck is an enhanced version of its former self, you can use it to enhance your own email marketing ROI. It’s the only custom email testing workflow of its kind. We’ll take you through everything you need to get set up with your Campaign Precheck workflow. How to customize it, the three … Continue reading “How to Use Campaign Precheck’s Custom Workflow”

Meet Our Plutonium-Powered Email Workflow

Welcome to the plutonium-powered future of your email testing workflow. Late last year we introduced Campaign Precheck to the industry. Then earlier this year we added deliverability and spam tests so users can seamlessly ensure emails will reach subscribers’ inboxes. And now… we are humbled and thrilled to unveil an even more robust Campaign Precheck … Continue reading “Meet Our Plutonium-Powered Email Workflow”

Webinar Recap: Three Brand-Saving Tools for Email QA

It’s often a race against time when you’re working to deploy an email. Sending out a perfect message not only means writing compelling copy and creating eye-catching design, but also checking for functionality with email QA. People need to be able to read your email. Links need to work. Images need to load. There shouldn’t … Continue reading “Webinar Recap: Three Brand-Saving Tools for Email QA”

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”

Webinar Recap: A Deep Dive Into Email QA

We recently held a Campaign Precheck deep dive, featuring some insights around email QA from our visionary leader, John Thies. In this webinar, John went through all the steps of the Campaign Precheck workflow, from Preheader Text to Spell Check. It was great to have so many of you join to see what email QA … Continue reading “Webinar Recap: A Deep Dive Into Email QA”

Take Your Email QA to a Whole New Level with Campaign Precheck

This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. So much goes into this process that it warrants a dedicated email checklist. The email landscape is constantly changing, and the combination of different … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”

What Is a Blacklist and Why Is My Domain on One?

We’ve said it once and we’ll probably say it 100 times more: Deliverability is always on the minds of email marketers. And when it comes to deliverability, blacklists play a big role. In this post, we’ll walk you through what a blacklist is, how your domain can get on them, and steps you can take … Continue reading “What Is a Blacklist and Why Is My Domain on One?”

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

Save Time and Your Reputation with Our New Email Spell Check

Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”

What Is an Acceptable Email Download Speed?

We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”

5 Tips for Writing Alt Text in Email

One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”

Do Your Email Links Have Too Many Redirects?

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”