Call to Action
If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your ‘call to action,’ better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.
Give your CTA the attention it deserves! We’ve got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.