Branding

Email envelope with a hot branding iron
Email Branding: Create a More Consistent Inbox Experience

People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends.  Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”

purple email envelope with wheels on the road to BIMI
How to Implement BIMI: A Step-by-Step Guide [Infographic]

Want to get your brand’s official logo to display in email inboxes, but you’re not exactly sure how to implement BIMI? This easy-to-understand guide shows you how to get started and walks you through each essential step of BIMI implementation. While it isn’t directly connected to email deliverability, and it’s not exactly one of the … Continue reading “How to Implement BIMI: A Step-by-Step Guide [Infographic]”

Email as a Brand
Email as a Branding Tool

Email is by far the most under-utilized branding device in the marketing arsenal, not to mention a cheap and easy way to spread your brand’s message with an audience that has already displayed interest in your company.

We’ve outlined two ways you can effectively utilize email as part of your branding strategy.