brand reputation

The Delicate Art of the Apology Email

“I can’t wait for the day when I send my first apology email!” said no email marketer ever. An apology email isn’t the best message to have to send, but it certainly doesn’t have to be the worst. The good news is, there are plenty of tools to help you avoid ever having to send … Continue reading “The Delicate Art of the Apology Email”

The Cost of Not Testing an Email

Email testing isn’t cheap. In fact, we’ve talked before about why email preview software can be so pricey. As email marketing teams consider new services to add to their toolkit, it’s important to think about which platforms are worth your investment. In this post, we’ll break down the value of email testing services, including the … Continue reading “The Cost of Not Testing an Email”