BIMI protocol
Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI
How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading “Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI”
Email Branding: Create a More Consistent Inbox Experience
People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”
What is the BIMI Email Specification and Does Your Brand Need It?
Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”
Goals for Email Marketing in 2022: 7 Projects to Pursue
The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading “Goals for Email Marketing in 2022: 7 Projects to Pursue”
How to Implement BIMI: A Step-by-Step Guide [Infographic]
Want to get your brand’s official logo to display in email inboxes, but you’re not exactly sure how to implement BIMI? This easy-to-understand guide shows you how to get started and walks you through each essential step of BIMI implementation. While it isn’t directly connected to email deliverability, and it’s not exactly one of the … Continue reading “How to Implement BIMI: A Step-by-Step Guide [Infographic]”
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
Email Spoofing: How to Stop it From Hurting Your Brand
Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading “Email Spoofing: How to Stop it From Hurting Your Brand”
