Automated Email

The Strategy for an Effective Email Nurture Campaign 

Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading “The Strategy for an Effective Email Nurture Campaign “

B2C Email Automation: 10 Campaign Ideas for Consumers

It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading “B2C Email Automation: 10 Campaign Ideas for Consumers”

7 Ways to Harness the Power of Transactional Email

Transactional email, while not always as sexy as marketing email, gets 4-8x more opens and clicks than bulk mailings. Plus, transactional emails can be part of the first impression a new prospect/buyer has of your brand, so you need to make it count.

In this blog, we’ll break down 7 ways to optimize these emails.