audience insights
The Best Customer Journey Mapping Tools for 2022
So you’re ready to start working out your email marketing strategy to guide prospective clients down a path to purchasing. But first, you need to know where your clients come from and where they want to go. That’s where customer journey mapping comes in. In this article, we’ll review the customer journey mapping process and … Continue reading “The Best Customer Journey Mapping Tools for 2022”
Paid Newsletters: Should You Monetize Your Emails?
Email marketing helps generate revenue. No doubt about it. But what if email could be a revenue stream and not just a sales and marketing channel? Paid newsletters have been a growing trend in the past few years. For the most part, however, it’s a strategy that journalists, influential bloggers, and other content creators use … Continue reading “Paid Newsletters: Should You Monetize Your Emails?”
Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success
What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading “Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success”
The Top 10 Reasons Why You Lose Email Subscribers
The “drip campaign” is a common email marketing strategy. But for many companies, every time you look at your email lists, it feels like a drip from a leaky bucket. You’re losing email subscribers every day and can’t figure out how to plug the hole. You want to grow your list. Your lead generation efforts … Continue reading “The Top 10 Reasons Why You Lose Email Subscribers”
Customer Journey Map Examples: What’s Your Style?
When planning any journey, it’s all too easy to focus on your departure and your arrival. However, it’s the things that happen along the way, such as your flights leaving on time, those unexpected upgrades, not forgetting your ID (no, no that’s never happened to me), and painless transfers, that make your travel experience more … Continue reading “Customer Journey Map Examples: What’s Your Style?”
How to Use Buyer Personas in Email Marketing Strategy
Tech-challenged Todd. Penny-pinching Patty. Aging Arnold. Soccer Mom Sally. If these goofy, alliterative (and sort of insulting) names sound familiar, you’ve probably spent time developing personas. Either that or you have a really strange set of Old Maid cards. Persona development is a marketing practice that has the potential to help you understand your organization’s … Continue reading “How to Use Buyer Personas in Email Marketing Strategy”
How Popular is Dark Mode Usage for HTML Emails?
Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”
Do Your Subscribers View Email in Dark Mode?
Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading “Do Your Subscribers View Email in Dark Mode?”
Dark Mode Emails 101: The Essential Info
If you regularly work with digital products, there’s a good chance you’ve heard plenty of buzz about dark mode for user interfaces. Some of your favorite browsers, mobile apps, and operating systems have settings that let people flip the switch and turn down the lights when they focus on their device’s screen. The use of … Continue reading “Dark Mode Emails 101: The Essential Info”
How to Use Advanced Email Analytics Data to Ramp Up ROI
One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.
In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.
