Artificial Intelligence

Use Email on Acid to QA all of your emails
Authentic Marketing in Email: How to Add a Human Touch in the Age of AI

As marketers, we all know the incredibly important role automation plays
in our daily lives. However, the more we use it, the more our clients
crave human contact. And believe me, there’s no fooling them; they can
spot corporate-speak in automated emails from a mile away.

If you
really want to stand out, you have to speak to them as you would a
friend — in a warm and friendly voice.

2024 date with falling confetti
Email Marketing in 2024: What to Expect in the Inbox and Beyond 

Predictions. Expectations. Opinions. We all have them. Why should you care about what we think about email marketing in 2024? Because we care about email, that’s why. The team at Sinch Email on Acid subscribes to the mission of simplifying email marketing’s many complexities. And from the looks of it, things could get pretty complicated … Continue reading “Email Marketing in 2024: What to Expect in the Inbox and Beyond “

Futuristic email envelope with retro design
Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp

What does the future of email have in store for senders, subscribers, and email geeks like you? It’s a question we seem to ponder on a perennial basis. But this year at Email Camp, we heard from one of the most respected thought leaders in the industry on the topic of where email is heading … Continue reading “Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp”

Two heads with brains and code face each other.
The Pros and Cons of Email Coding with Artificial Intelligence 

The world feels like it’s changing faster than you can say “recurrent neural network.” Generative artificial intelligence (AI) is a driving force behind that change. Adoption of AI technology, including OpenAI’s ChatGPT, Google’s Bard, and image generators like DALL-E have everyone talking and wondering. What will the world of work look like within the next … Continue reading “The Pros and Cons of Email Coding with Artificial Intelligence “

AI in Email
How Artificial Intelligence and ChatGPT are Changing Email Marketing

While it’s just the beginning for AI in email, in this blog we’ll discuss current AI software already on the market. From virtual sales assistants to complex algorithms that send 1:1 messaging, let’s explore how AI is changing email marketing forever.

Best email framework graphic with trophy, envelope and screen of code
Pure Imagination: Could ChatGPT Be More Creative Than You?

Whenever people start freaking out about the possibility of artificial intelligence (AI) taking our marketing jobs away, one argument always provides some comfort… Only humans can truly be creative. No piece of technology can ever replace human ingenuity and originality. Right? After all, programs like ChatGPT can only write subject lines, campaign copy, and code … Continue reading “Pure Imagination: Could ChatGPT Be More Creative Than You?”

AI in Email
Will the Rise of ChatGPT Help Email AI Cross the Chasm?

If you feel like society is on the edge of some sort of monumental shift in the way we work, create, and even live, you’re probably onto something. And you’re not alone. The sudden, viral rise of OpenAI’s ChatGPT is causing disruption across the tech world. Many email marketers are also wondering how ChatGPT and … Continue reading “Will the Rise of ChatGPT Help Email AI Cross the Chasm?”

computer screen illustration including icons for advanced email tactics
5 Advanced Email Marketing Tactics and Technologies to Try in 2022

The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”